Meet Claire Osburn

Account Manager

Contact Claire

It’s not enough to just get it done. It needs to be done right.

That’s Claire’s philosophy. A self-described perfectionist, Claire won’t rest until she’s done everything in her power to achieve a job well done.

Whether that means spending a few hours researching a new client industry or calling every journalist in town when a story breaks, she’s up for it if it means the job will be done well.

If you glance at her résumé, you won’t find any gaps between jobs or new projects. Internships, editorships and freelance writing kept her busy while she earned her Journalism degree at MTSU securing a variety of opportunities from helping to manage the opening of the George Jones Museum here in Nashville to interviewing Barry Gibb of the Bee Gees.

That work ethic landed her an internship at RPR in 2015 and quickly led to a promotion to Associate Account Coordinator. Now she’s helping us pitch media, create content and bring large-scale marketing campaigns to life for a number of clients. She’s a go-getter and we dig it.

One thing to note about Claire: she’s kind of a music nut – complete with an unreasonably large CD collection and a boyfriend who’s in a real rock and roll band. That probably explains why she’s been to Bonnaroo four times and can rap all the words to “Hot in Herre” by Nelly without hesitation.

Not a bad talent to have when you live in Music City. Keep on keepin’ on, Claire.


Apr 26

SNL has always been known as the best place to get hilarious commentary on everything from current affairs to the latest on pop culture and Hollywood’s favorite movers and shakers. It turns out it’s also a great place to pick up some public relations tips from some of the funniest folks in the game. Keep reading for some of the top PR lessons taken from the 42nd season thus far.

Uber is your friend.

Whether it’s dashing off to a meeting, hitting a networking event or attending a new retail opening, the PR hustle is real. This is where Uber, aka your best friend, comes in. Living in a growing, major city like Nashville, the parking struggle is no joke. Becoming friendly with your local neighborhood Uber drivers is just good business sense. Especially when being late just won’t fly. Watch host Aziz Ansari and longtime castmate Bobby Moynihan reenact the importance of an Uber experience. Don’t forget that five-star rating.

Media is the real MVP.

One of the main pillars of PR is media relations. This makes getting to know your local media market essential. From familiarizing yourself with top reporters’ regular beats to becoming friendly with publications’ upcoming editorial calendars, knowing how best to work with journalists in your community separates the pros from the amateurs. Politics aside, PR professionals should learn from Melissa McCarthy’s fan-favorite turn as White House press secretary Sean Spicer and respect the media’s duty to share news. After all, they’re the gateway to the people. I guess that makes us security? See the SNL guest supreme act it out for us, here.

A little polite stalking is necessary.

 When it comes to getting the information you need in PR, some sleuthing is key. Whether it’s finding contact information for an unlisted reporter or pulling a press clip from a small community newspaper, research is part of the job. It’s important to have savvy discovery skills so that when a client needs the Facebook of a potential connection or you need to track down that blogger you just met at an after-hours networking event you can rise to the occasion. Watch guest Kristen Stewart and popular SNL staffer Pete Davidson’s coffee shop meet cute with a side of light investigating, here.

By Claire Osburn