At the start of any relationship—whether it be with a client, a vendor or even a significant other—discovering the best communication method for that person is crucial. It’s what ensures a healthy relationship for both parties and builds trust for the duration of that relationship.
When it comes to our clients, we want them to feel valued and taken care of. That’s why we always respond to emails, calls or text messages in a timely manner. In fact, we have an internal client services policy that requires us to respond within 2-4 business hours. We never want our clients to have to follow up with us or wonder what we are doing to further their business. Our goal is to provide them with as much information as they need about our tactics and strategies before they have the chance to ask.
Before we are too quick to reply, though, we always strive to answer the following questions:
Are we answering their needs?
We aim to be strategic with each response. Our communications should be productive, beneficial and efficient. We understand clients don’t have time to waste during the workday.
Are we strategizing for the future?
The client’s best interests are always at the forefront of our minds. Rather than thinking only on the present matter at hand, we think about results and future opportunities when assisting the client.
Are we going the extra mile to avoid additional work on the client’s end?
We’re always going to provide the client with all of the necessary information needed for their reference or review. For example, rather than asking them to refer to an email I sent two weeks ago, we simply remind them of our past conversation so they are not forced to dig through their old emails. The last thing we want to do is ask our clients to go the extra mile – that’s what we’re here for!
At the end of the day, we want nothing more than to make our clients happy and their jobs a little less stressful. We love that we have developed strong, long-standing relationships with our clients as a result of our clear, quick communication methods and we will continue to do our best to keep them coming back.
One of the coolest aspects of working for a PR agency is coming up with creative and unique ideas that set your clients apart, then witnessing these ideas come to life through various campaigns, initiatives and events.
Our team did just that during the month of September with our client, Orangetheory Fitness—Midtown. Because September is National Childhood Obesity Awareness Month, we coordinated a partnership with Orangetheory Fitness—Midtown and local Nashville elementary school, Eakin Elementary, to educate local Nashville kids on the importance of exercise. Throughout the month, an Orangetheory Fitness trainer took over the 3rd and 4th grade P.E. classes to teach kids various exercise moves and show them just how fun it can be to stay active.
In conjunction, we coordinated a second partner to provide some direction on the need of a healthy and nutritious diet, something at the core of this national wellness initiative. A nutritionist from popular juicer and health foods restaurant, The Juice Bar, was able to make smoothies for the students and show them just how delicious and nutritious smoothies can be! The kids were even given a smoothie recipe to take home for their parents to make them.
Our team secured an opportunity with Nashville’s NewsChannel5 weekly School Patrol segment that highlights local school’s events and initiatives making a difference in the community. Check out the clip below that reached nearly 75,000 viewers in the Nashville area.
While childhood obesity is a national epidemic that cannot be solved in just one month, intentional efforts can be made to combat the issue one step at a time – and we were excited to be a part of the process on behalf of our client. This effort was a great step in the right direction and Orangetheory Fitness is looking forward to a long-lasting relationship with Eakin Elementary.