As if you needed more reasons to take a quick weekend trip.
Unless you’ve been living on a remote island with no access to the outside world, you’ve undoubtedly heard about the upcoming solar eclipse. For a brief period of time, the earth, moon and sun will be in a straight line from our vantage point, which means the moon will be blocking the light of the sun. The U.S. hasn’t seen one of these since 1979, so needless to say, people are pretty excited. And as it turns out, Nashville is the largest metro city in the country that is in the “path of totality” for viewing the eclipse.
The city of Nashville is taking the opportunity to capitalize on this celestial phenomenon. It is estimated a minimum of 360,000 people will travel to Tennessee to stay overnight and spend approximately $15-$20 million in Nashville. Schools are closing, companies are giving employees the day off and downtown hotels are offering Eclipse viewing packages.
Tourists and locals alike are gearing up, with #GreatAmericanEclipse branded items flooding retail stores. Businesses are creating t-shirts, handing out viewing glasses, selling branded cups, and hosting viewing parties all over town. This is great for the city of Nashville and downtown businesses, as Mother Nature is helping to generate tourism dollars and revenue.
It’s amazing to see how brands are getting and you almost can’t help but get caught up in the hype. At RPR, we’ve even helped our clients utilize the timely opportunity in creative ways like securing a feature on THE TENNESSEAN Hotel’s Lunar Shadow cocktail on HGTV.com and helping Twice Daily manage media inquires about their free eclipse-safe glasses.
Check out some more examples below of how local businesses are jumping on this opportunity.
Ole Smoky Moonshine
Tennessee Lottery Eclipse Jumbo Bucks