Meet Rachel Ryan

Account Manager & Digital Strategist

Contact Rachel

Rachel’s motto is if you don’t know how to do something, learn.

Got a question? Google it. Need to learn a new skill? Watch a YouTube tutorial. This mentality of proactive personal development is what propels Rachel forward and makes her an invaluable asset to our team.

At RPR, she serves in a dual role of stellar account manager and savvy digital strategist. That means she lands our clients in top national glossies like Cosmopolitan, Red Book and Marie Claire while also building a cult-like following for them on social media.

She’s done just that with national brands such as PANDORA Jewelry, Back to Nature Foods and Snyder’s of Hanover. For Snyder’s, she managed a particularly delicious campaign to stake the brand’s claim over National Pretzel Day. A series of mass sampling events, photo booths and giveaways in nine cities across the country raised the company’s profile and tied into social media by asking patrons to vote for their favorite pretzel flavor, which populated on the brand’s Facebook page. The events were covered by local TV and radio as well as national outlets such as TIME magazine and Parade Magazine.

An affinity for pretzels and the ability to manage a multi-city campaign? That’s a girl after our own heart.

Outside of the PR and social media world, Rachel is a modern-day renaissance woman who likes to know a little bit about a lot of things. From finishing hardwood floors to making her own skincare products, she is constantly seeking out new skills and DIY opportunities. While other people her age are glued to their phones, you can usually find her searching for the newest addition to her rock collection or balancing her chakras. She prefers to be outdoors camping, kayaking or hiking, and aspires to take an extended trip to Peru so she can live with the alpacas for a while.

There was also this one time she talked her way into a party at P. Diddy’s house. What can we say? She’s a PR natural.

RECENT POSTS

Aug 20

As if you needed more reasons to take a quick weekend trip.

Unless you’ve been living on a remote island with no access to the outside world, you’ve undoubtedly heard about the upcoming solar eclipse. For a brief period of time, the earth, moon and sun will be in a straight line from our vantage point, which means the moon will be blocking the light of the sun. The U.S. hasn’t seen one of these since 1979, so needless to say, people are pretty excited. And as it turns out, Nashville is the largest metro city in the country that is in the “path of totality” for viewing the eclipse.

The city of Nashville is taking the opportunity to capitalize on this celestial phenomenon. It is estimated a minimum of 360,000 people will travel to Tennessee to stay overnight and spend approximately $15-$20 million in Nashville. Schools are closing, companies are giving employees the day off and downtown hotels are offering Eclipse viewing packages.

Tourists and locals alike are gearing up, with #GreatAmericanEclipse branded items flooding retail stores. Businesses are creating t-shirts, handing out viewing glasses, selling branded cups, and hosting viewing parties all over town. This is great for the city of Nashville and downtown businesses, as Mother Nature is helping to generate tourism dollars and revenue.

It’s amazing to see how brands are getting and you almost can’t help but get caught up in the hype. At RPR, we’ve even helped our clients utilize the timely opportunity in creative ways like securing a feature on THE TENNESSEAN Hotel’s Lunar Shadow cocktail on HGTV.com and helping Twice Daily manage media inquires about their free eclipse-safe glasses.

Check out some more examples below of how local businesses are jumping on this opportunity.

Ole Smoky Moonshine

Yazoo Brewery

Krispy Kreme

Tennessee Lottery Eclipse Jumbo Bucks

By Rachel Ryan
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