Marketing & PR Blog

Why You’ll Never Catch Us Posting Cookie-Cutter Content

Social media is one of the fastest evolving tools in the PR industry; with algorithms, content trends and new platforms arising each day, it often becomes difficult for brands to navigate the social media landscape. At REED, our message strategy is simple: provide value or don’t post. We are great advocates for the belief that…
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10 Ways the PR Industry Has Changed in the Past 10 Years

In honor of REED’s tenth year in business, our founder Lauren reflected on some of the most significant developments in the PR industry over the past decade. From entirely new service offerings (hello, influencer relations!) to the now instant news cycle, digital has transformed the day-to-day life of PR professionals. In an age where brands…
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Top 8 Marketing Trends for 2023

2023, while bringing an onslaught of new technological advances and marketing tools, will also show a high yearning for humanization and recognition from consumers. As marketing and PR professionals, we must keep our thumb on the pulse and adapt as needed for our clients – but what does this mean in the wave of new…
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REED Public Relations Merges with Local Powerhouse F&B Agency

REED PUBLIC RELATIONS MERGES WITH LOCAL POWERHOUSE F&B AGENCY Squeaky Wheel Public Relations to join REED team as of Nov. 1; owner Amanda Virgillito will serve on the REED leadership team as VP NASHVILLE, Tenn. (Oct. 25, 2022) – REED Public Relations (REED) is excited to announce today a merger with Nashville-based Squeaky Wheel Public…
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Why influencer marketing should be part of your budget

If you find yourself wondering, “How do we target millennials or generation Z?” The answer lies in influencer marketing. Influencer marketing is powerful, especially for marketing products or services. What is an influencer? In the broadest of terms, an influencer is someone who carries influence. In the marketing world, an influencer is typically someone with…
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Now is the perfect time to put your team through media training. Here’s why.

What is media training? Media training is the process of working with a trained communications professional to improve your interactions with media.  You’ll develop your interview skills and learn how to get your organization’s key messages across clearly and with impact. Media training will also help you develop meaningful relationships with reporters and, in the…
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Q&A: Meet Louise Paterson, account coordinator

Our winter/spring intern turned account coordinator, Louise, is not here to mess around. She’s a go-getter who looks forward to tackling obstacles, has an insatiable desire to learn new things and embraces change. Join us in welcoming the newest member of our team, and get to know more about Louise below! Name: Louise Paterson Job…
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