The Antiques & Garden Show of Nashville has been a premier garden show in the Southeast for nearly 30 years. Hosting headliners from Diane Keaton to Gwyneth Paltrow to Nate Berkus, the show provides informative lectures, more than 150 extraordinary antiques, art and horticulture dealers and magnificent gardens. It’s one of the winter season’s most anticipated social events benefitting two beloved charities in our community.
STRATEGIES + TACTICS
Each year, our team coordinates directly with the show chairs (who rotate each year) to bring their vision for show to life, while maintaining continuity with the loyal customer base. Our goal in developing a media relations and social media strategy for the show when we came on board in 2016 was to expand the reach of the show to applicable demographics in addition to cultivating our relationship with current and past supporters. This included managing sponsorships with national media outlets such as Southern Living and Milieu Magazine, securing earned media coverage through strategic outreach and creative story angles and coordinating with lifestyle bloggers and social media influencers to boost ticket sales.
In our first two years working with the Antiques & Garden Show, our team coordinated with our partners to streamline the brand, create a cohesive communications strategy and attract new audiences through traditional and social media outreach. Our team secured earned media coverage for the show and its partners in outlets, including Reader’s Digest, HGTV.com, NFocus Magazine and The Tennessean.