Creating a Media Plan for a Nashville Design Studio

Challenge:

Fivestone Studios is a video, animation and design studio in Nashville. They remained fairly unknown in the market to those who aren’t direct clients and aimed to showcase the quality of their work locally, regionally and with trade media.

Solution:

RPR served as Fivestone’s very own media relations team, proactively seeking relevant stories to tie into, making introductions with local and national media and placing and writing content locally and nationally.

We designed a campaign that laid the groundwork for Fivestone to be seen as thought leaders not only in Nashville, but also nationally, particularly in the video/animation space. Through storytelling on recent products such as gamification and 3D animation projection as well as Fivestone experiences and company culture, our work highlighted what differentiates Fivestone. All of these efforts work together to help with recruiting and raise awareness of the Fivestone brand.

Results:

Fivestone saw significant pick up in the Nashville market, including a seven blog series in the Nashville Business Journal on their adventures at South by Southwest. They have also established relationships with reporters in the market, becoming the go-to resources on animation and video marketing. Total impressions for a one-year campaign reached more than one million with an advertising value of more than $61,000.