Jeff Ruby’s Steakhouse is a high-end restaurant born in Cincinnati, offering a one-of-a-kind fine dining experience. Jeff Ruby’s chose Nashville as their newest location and needed help with the launch of the restaurant, getting in front of locals, making a great first impression and introductions to the local media.
STRATEGIES + TACTICS
RPR developed a restaurant media relations campaign targeting the top tier food and business writers and top publications in town. To garner media interest, kick off the restaurant opening and introduce Nashville community leaders and influencers to the Jeff Ruby’s experience, RPR put together a VIP cocktail reception event the day before the restaurant’s official opening to the public.
RPR secured placements with various local media, including Nashville Guru, The Tennessean, Eater Nashville, WTVF, NFocus, Nashville Business Journal and GCA News. RPR also worked with influential food bloggers with an established social media presence to feature Jeff Ruby’s in a post. This allowed the brand to reach and interact with a wide range of their target audiences. We have continued to work with Jeff Ruby’s to coordinate media opportunities and develop new angles to garner coverage.