Paramore, a national digital agency, is a group of digital marketing gurus with a robust client base and many success stories to sell. They hired us to raise their profile on a local, regional and national level.
STRATEGIES + TACTICS
RPR worked with the agency to determine the most relevant and newsworthy topics to pitch local, regional, national and industry publications. Each quarter, we develop an editorial calendar and targeted pitch list. Initially, we laid the groundwork in Nashville and steadily grew Paramore’s regional and national presence.
RPR secured more than 20 media hits in the three-week timeframe after launching the initial campaign. Since coming on board in 2012, our team has garnered more than 120 media hits in targeted publications, including an interview with Fast Company, full-page profile in The Tennessean, a bylined essay for SUCCESS Magazine, several articles and feature columns in the Nashville Business Journal and the Nashville Post, a feature segment on Nashville’s Fox 17, and inclusion among industry experts in national and international publications such as Media Bistro, The Drum and Media Post.
Fun Fact: Paramore was our first client – and they’re still with us today!