The Phoenix Club of Nashville

BACKGROUND

The Phoenix Club is a young professional men’s group in the Nashville area that supports a variety of causes through charitable events and fundraisers. The group works with RPR to raise awareness for the organization and their events to encourage charitable giving, attendance and membership.

STRATEGIES + TACTICS

RPR worked with The Phoenix Club to develop a strategy around their major charitable event, Taste of Nashville, that raises funds for local causes, such as Big Brothers Big Sisters, the Boys and Girls Clubs of Middle Tennessee and others. Our team employed traditional media and influencer outreach to generate awareness and affect ticket sales.

RESULTS

RPR was able to secure pre-event coverage on local programs television midday shows – Today in Nashville and Talk of the Town – in addition to outlets like Nashville Lifestyles, Nashville Scene and The Nashville Post.