We want to make the world a better place – cue the kumbaya music.
But really. Our mission as a company is to do great work with people we like and make a lasting impact on the world. So how the heck can marketing and PR do that?
Cause marketing. That’s how.
The purpose of our cause marketing division is not to make lots of money for large corporations. Although, if done correctly it will. It’s not even to make lots of money for ourselves. The goal of our cause marketing division is to connect corporations with opportunities to do good work in the world and then tell their audiences about it, which will in turn create loyal customers who help those corporations reach their goals so they can do more good in the world.
We create a mutually beneficial relationship for corporations, charitable initiatives/nonprofits and their customers. We recently polled consumers and found that 70 percent of people would rather buy from a company that is a good corporate citizen even if it costs a little more. You see, if you’re helping out their community you make it easier for customers to feel better about shopping with you or buying from you.
How do consumers know if a company is a good corporate citizen? That’s where cause marketing comes in. It’s not enough to just throw money at a cause. Consumers expect companies to be actively involved with worthy organizations. Once a company has developed a giving or cause marketing initiative we help them make sure their customers know about it – and not in that self-serving, “look how great we are” kind of way, but instead in a “thank you for helping us help others” kind of way.
How can a company get started with their own cause marketing campaign? Well, first off, you have to believe in giving back. Once your company has decided to truly make the world a better place by giving back we’ll help you take it from there.
Here’s how we can help:
Contact us to get started today!