Imagine this: You get an unexpected call in the middle of the day. Your company’s network has experienced a data breach and information for thousands of customers is now susceptible to hackers. You don’t know all the details yet, but the local news has gotten wind of the story and they are planning to run a story in the evening newscast. To make matters worse, chatter from worried customers has already started on social media after an employee overheard the news.
What do you do? Are you prepared to field questions from media, your employees and your other stakeholders? How will this affect your company’s reputation and how will you take action to right the situation?
Of all the exciting aspects of public relations and marketing, crisis management can be one of the most challenging and most uncomfortable areas to address – but it is also one of the most critical.
Big or small, for profit or not-for-profit, all organizations should have a well-rounded crisis management plan in place. A good crisis plan will serve as a guidebook to navigating all matter of complex situations that could affect the profitability, integrity or reputation of your organization. This includes serious crises such as workplace crime or violence to less dire situations such as your computer networks crashing.