RPR recently completed a poll to find out more about millennials and their purchasing habits and attitudes toward companies.
Our initial research found that more than 85 percent of millennials surveyed would prefer to purchase from a brand that supports a charitable cause.
“I definitely pay more for companies that give back. I love Toms and Honest Company!”
“[I would] pay a slight bit more for a product from a company that gives back to help the community and its customers.”
The findings from our initial poll reaffirmed what many already know – that millennials believe in and support causes. We want to dive deeper into millennial attitudes and discover the driving forces behind this. That’s why we’ve created a new survey and will be hitting the streets soon to interview millennials on what motivates them.
We’ll answer questions such as what makes them accept a position and stay engaged, how they determine what causes to support and how they determine what companies gain their loyalty.
Does this interest you? With $200 billion in the U.S. economy’s annual buying power, we suspect it does. Stay tuned to our blog to find out more. You can also join our e-mail list to get our most up-to-date findings.
*I feel that because I am (barely) a millennial, it allows me to say “madness” in a non-offensive, non-derogatory way.