Public Relations

PR. Surprise! It doesn’t stand for press release.

According to the Public Relations Society of America, the official definition is as follows:

“Public relations is  a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

At REED, we’re all about building those mutually beneficial relationships, and no matter your audience, we help our clients break through the clutter with messages that resonate.

Whether it is through media relations, social media, thought leadership, branding or event management, we’ll guide your brand by building strong connections with key stakeholders.

Public Relations Blog Posts

Building brand awareness through event activation

Last Fall, our REED team members had the opportunity to work on brand strategy and event management with a new-to-market Mediterranean-inspired dog food brand, REÁL MESA. This launch included a celebration in New York City with Chef and Cofounder José Andrés with a dog-centered pop-up event at Washington Square Park and media appearances on GMA3…
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Q&A: Meet Jordan Forbes, rock star intern

Our intern Jordan is originally from The Bahamas, but she traded in Nassau’s beaches for Nashville’s city streets to attend college at Lipscomb University. Now, her perfect day includes hitting up the gym, exploring Nashville by foot and curling up with a good Netflix show. We can’t think of a better way to fall in…
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Three Ways PR and HR Can Partner to Achieve Organizational Excellence

Public relations (PR) and human resources (HR) continue to be major drivers of organizational success. While PR strives to boost brand awareness and positive public perceptions, HR seeks to increase employee morale and satisfaction. While these disciplines certainly have their differences, companies benefit tremendously when PR and HR engage in cross-departmental collaboration. By taking steps…
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Top Five Examples of Successful Food PR

Competition in the Food & Beverage industry is always fierce. With consumers choosing from hundreds of restaurants, F&B brands need to get creative when promoting new products and initiatives. A few PR campaigns from the past several years have stood out above the rest. Read on for a sample of our favorites and our takeaways…
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