Senior Living Communications

REED has an extensive senior living practice, handling confidential communications for senior living operators across the country.

While we are unable to publicly provide crisis communications case studies by client or community name, please reach out directly to Katie Adkisson to request senior living references.

We have engaged with senior living operators to provide the following services to a network of more than 100 communities.

Crisis Management during COVID-19
  • Local message development
  • Media management
  • Media coordination
  • Messaging for families and residents
  • Social media monitoring and messaging
Proactive Media Outreach
  • Develop localized proactive and positive stories on behalf of the client
  • Secure media coverage in communities where facilities are located
  • Provide messaging opportunities to share the message beyond media placement
Awareness/Messaging Strategy for the Senior Living Industry
  • Developed messaging to position the senior living industry as capable, necessary and beneficial
  • Placed media to highlight key messages and combat negative coverage

 

Senior Living Communications Blog Posts

‘We Have to get Ahead of This’ Amid Bad Press, Senior Living Providers Must Be Transparent

REED’s Katie Adkisson provides advice to Senior Housing News on how senior living providers should communicate during COVID-19. “Adkisson recommends having a protocol and clear chain of command in place for when media inquiries arise. Providers or their representatives should not be defensive in fielding them, but instead respond with courtesy and patience. It’s also important to…
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Three Communications Truths During COVID-19 (or in any crisis)

Partner and Co-founder of REED, Katie Adkisson, authors a column on crisis communications in McKnight’s Long Term Care News The nursing home industry has a target on its back right now. The industry as a whole is being harshly criticized in the media, leaving questions not only about its state of preparedness but the quality of…
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The U.S. Is Gradually Reopening. Are You Ready?

It is surreal to think what a different world we’re living in compared to just two months ago when many of us were making Spring Break plans, looking forward to March Madness and getting ready for warmer evenings out on the patio with friends and family. Many companies have folded under the pressure and inevitabilities…
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See all Senior Living Communications Posts