Be The Good is back and better than ever! We recently donated funds to Troy Sanders, a fourth-year medical student at David Geffen School of Medicine at UCLA, who visited Kenya to give back to those in need. He traveled with Rad-Aid International, whose mission is to improve and optimize access to medical imaging and…
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Marketing & PR Blog
Introducing REED Goes GREEN
The climate is changing, and so is public opinion. As the effects of climate change become more prevalent through severe weather events, stakeholders and employees are calling on companies to put their money where their mouth is in terms of sustainability. As we help companies navigate those business changes, we are excited to highlight our…
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Why You’ll Never Catch Us Posting Cookie-Cutter Content
Social media is one of the fastest evolving tools in the PR industry; with algorithms, content trends and new platforms arising each day, it often becomes difficult for brands to navigate the social media landscape. At REED, our message strategy is simple: provide value or don’t post. We are great advocates for the belief that…
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10 Ways the PR Industry Has Changed in the Past 10 Years
In honor of REED’s tenth year in business, our founder Lauren reflected on some of the most significant developments in the PR industry over the past decade. From entirely new service offerings (hello, influencer relations!) to the now instant news cycle, digital has transformed the day-to-day life of PR professionals. In an age where brands…
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Top 8 Marketing Trends for 2023
2023, while bringing an onslaught of new technological advances and marketing tools, will also show a high yearning for humanization and recognition from consumers. As marketing and PR professionals, we must keep our thumb on the pulse and adapt as needed for our clients – but what does this mean in the wave of new…
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REED Public Relations Merges with Local Powerhouse F&B Agency
REED PUBLIC RELATIONS MERGES WITH LOCAL POWERHOUSE F&B AGENCY Squeaky Wheel Public Relations to join REED team as of Nov. 1; owner Amanda Virgillito will serve on the REED leadership team as VP NASHVILLE, Tenn. (Oct. 25, 2022) – REED Public Relations (REED) is excited to announce today a merger with Nashville-based Squeaky Wheel Public…
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Q&A: Meet Hannah Sharp, account manager
Everyone’s heard the Ferris Bueller quote that goes, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Account manager Hannah, on the other hand, is living it! She fearlessly took on a new job, purchased a new house, brought home a new dog and dove…
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10 Grand Ideas for Your Next Grand Opening
Grand openings are about making a statement. They should set the tone for your brand, make an impact within your community, build interest in your products and services and garner media coverage. Needless to say, a cookie-cutter ribbon cutting isn’t going to…well, cut it. Check out these 10 tangible ideas for how to plan a…
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Q&A: Meet Jessica Holman, account manager
Our newest account manager, Jessica, has an eye for photography and design but a passion for organization and logistics—a winning combination in the world of public relations! We got to know more about the California native’s interests, hobbies and greatest accomplishments. What are some of the most interesting projects you’ve worked on over the years,…
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Why influencer marketing should be part of your budget
If you find yourself wondering, “How do we target millennials or generation Z?” The answer lies in influencer marketing. Influencer marketing is powerful, especially for marketing products or services. What is an influencer? In the broadest of terms, an influencer is someone who carries influence. In the marketing world, an influencer is typically someone with…
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