We are excited to announce that REED is now a Certified Urban Green Lab at the Silver Level! Through Urban Green Lab‘s program to teach communities about making sustainable choices, our Be The Good team implemented changes and improvements to REED’s sustainability practices. Through our efforts, Urban Green Lab officially recognizes REED as a company…
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Marketing & PR Blog
Why We Started REED’s Work Away Program
By Katherine Green In the fall of 2022, my colleague Macey and I embarked on the longest flight in the world—19 blissful hours in the air. We were traveling for the biannual Public Relations Global Network (PRGN) conference in Singapore. The conference is a strategic gathering of agency leaders from more than 50 PR firms…
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Be The Good: Olivia Flint
We’re excited to share that Be The Good recently aided in funding a service trip to Uganda. Olivia Flint, the recipient, spent her time in the region establishing schools, clean water wells and healthcare clinics and serving meals to locals. All of this was made possible through Conduit Mission, an organization that exists to equip…
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Class of 2023 PRNEWS Top Women: Macey Binner
We’re pleased to share that our own Macey Binner is named to the class of 2023 PRNEWS Top Women in the Rising Star category. “The PRNEWS team feels immense pride in showcasing this year’s honorees: the highly influential women who show impeccable talent in all aspects of their career, make an impact on others around…
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REED PUBLIC RELATIONS: PRGN’S NASHVILLE FIRM
We’re proud to be the only Tennessee agency member of the Public Relations Global Network (PRGN), an international network of nearly 60 firms. Members since 2015, this allows us to tap into resources across the world to develop compelling, boundary-pushing work for our clients. From media relations, crisis communications, influencer campaigns, content creation, product and…
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Be The Good: Troy Sanders
Be The Good is back and better than ever! We recently donated funds to Troy Sanders, a fourth-year medical student at David Geffen School of Medicine at UCLA, who visited Kenya to give back to those in need. He traveled with Rad-Aid International, whose mission is to improve and optimize access to medical imaging and…
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Introducing REED Goes GREEN
The climate is changing, and so is public opinion. As the effects of climate change become more prevalent through severe weather events, stakeholders and employees are calling on companies to put their money where their mouth is in terms of sustainability. As we help companies navigate those business changes, we are excited to highlight our…
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Why You’ll Never Catch Us Posting Cookie-Cutter Content
Social media is one of the fastest evolving tools in the PR industry; with algorithms, content trends and new platforms arising each day, it often becomes difficult for brands to navigate the social media landscape. At REED, our message strategy is simple: provide value or don’t post. We are great advocates for the belief that…
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10 Ways the PR Industry Has Changed in the Past 10 Years
In honor of REED’s tenth year in business, our founder Lauren reflected on some of the most significant developments in the PR industry over the past decade. From entirely new service offerings (hello, influencer relations!) to the now instant news cycle, digital has transformed the day-to-day life of PR professionals. In an age where brands…
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Top 8 Marketing Trends for 2023
2023, while bringing an onslaught of new technological advances and marketing tools, will also show a high yearning for humanization and recognition from consumers. As marketing and PR professionals, we must keep our thumb on the pulse and adapt as needed for our clients – but what does this mean in the wave of new…
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