Our intern Jordan is originally from The Bahamas, but she traded in Nassau’s beaches for Nashville’s city streets to attend college at Lipscomb University. Now, her perfect day includes hitting up the gym, exploring Nashville by foot and curling up with a good Netflix show. We can’t think of a better way to fall in…
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For the first time in history, as many as five generations are working alongside one another (source). Between them, they’ve experienced wars, major cultural shifts and a massive technological boom. Some workers have grown up knowing only screens, while others spent the majority of their lives without access to cell phones. It should come as…
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Public relations (PR) and human resources (HR) continue to be major drivers of organizational success. While PR strives to boost brand awareness and positive public perceptions, HR seeks to increase employee morale and satisfaction. While these disciplines certainly have their differences, companies benefit tremendously when PR and HR engage in cross-departmental collaboration. By taking steps…
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Every time you send an email marketing campaign, your email system likely inundates you with data, from open rates to click-through rates and more. Which piece of data is most important? Which ones indicate success, and which do not? Here, we’re demystifying email data and boiling it down to just what you need to know….
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At REED, we’re blessed with the best – the best clients, the best colleagues and especially the best interns! We’re thrilled to welcome Zoe Pitsinos, another Lipscomb student, to the team this summer. Here’s everything you need to know about the newest member of our crew. Name: Zoe Pitsinos Job Title: Intern Enneagram Number: Still…
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Please give a very long overdue welcome to Kayla Wood, rock star intern! Kayla started with REED in the fall of 2020 and has sharpened her PR skills on all sorts of client projects ranging from crisis management to event execution. She’s cool as a cucumber under pressure and an excellent writer to boot. Read…
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Competition in the Food & Beverage industry is always fierce. With consumers choosing from hundreds of restaurants, F&B brands need to get creative when promoting new products and initiatives. A few PR campaigns from the past several years have stood out above the rest. Read on for a sample of our favorites and our takeaways…
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Millennial moms are more than their skinny jeans. Eighty percent of children in the U.S. are born to millennial mothers, and with moms controlling 85% of household purchasing decisions, millennial moms grasp about $2.4 trillion in spending power (Forbes). Communicating with millennial moms requires rethinking your biases and reworking marketing strategies to ensure alignment with…
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Working with influencers is like braving the wild, wild west. Without any specific guidelines or code of ethics, each brand-influencer partnership is unique and can result in really great coverage, really awful coverage or something in between. With each passing year, influencer trends shift dramatically, too. The of-the-moment Instagram star is the micro-influencer, a social…
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In the U.S., COVID-19 vaccines have become widely available, but supply now outweighs demand. As this phenomenon continues, consumers have begun to see vaccine messaging pop up in advertising and PR campaigns. Endorsing the vaccine as a marketing tactic is uncharted territory and can be divisive, so we wanted to know—what’s the PR value of…
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