Millennial moms are more than their skinny jeans. Eighty percent of children in the U.S. are born to millennial mothers, and with moms controlling 85% of household purchasing decisions, millennial moms grasp about $2.4 trillion in spending power (Forbes). Communicating with millennial moms requires rethinking your biases and reworking marketing strategies to ensure alignment with…
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Working with influencers is like braving the wild, wild west. Without any specific guidelines or code of ethics, each brand-influencer partnership is unique and can result in really great coverage, really awful coverage or something in between. With each passing year, influencer trends shift dramatically, too. The of-the-moment Instagram star is the micro-influencer, a social…
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In the U.S., COVID-19 vaccines have become widely available, but supply now outweighs demand. As this phenomenon continues, consumers have begun to see vaccine messaging pop up in advertising and PR campaigns. Endorsing the vaccine as a marketing tactic is uncharted territory and can be divisive, so we wanted to know—what’s the PR value of…
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Small business owners are jacks of all trades. They’re marketers, PR specialists, operations managers, HR reps, accountants and more. Epic multitasking skills aside, entrepreneurs often have to make difficult decisions about which tasks to outsource, which to handle themselves and which to let fall by the wayside. SEO, or search engine optimization, is a highly…
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We’ve added another Katie to the team! This Katie started on our team as an intern and we just had to hire her after graduation. Read more about our newest account coordinator below. Name: Katie Christ (soon to be Miller) Job Title: Account coordinator Enneagram Number: Eight (wing nine) Where is home for you? I…
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Clubhouse, the audio-only social media platform, is experiencing rapid growth and making headlines. Still, many marketers have yet to grasp the potential this brand-new platform offers. Clubhouse is an iOS-only app that allows users to listen to, participate in and curate “club rooms” where they can discuss any topic in the world. Discussions are often…
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Alert the presses, we have a new gal on our team. Katherine Green is a foodie, Taylor Swift superfan and a big traveler. Who’s counting down the days until we can travel like we used to? We sure are. Here’s everything you need to know about the newest member of our crew. Name: Katherine Green…
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At REED, one of our top core values is creating measurable results for our clients. Finding a way to translate the qualitative to the quantitative is not always an easy task when talking about public relations campaigns. In Part 1 of our ‘Value of PR’ series we recently talked about how to put the results of your…
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REED’s Katie Adkisson provides advice to Senior Housing News on how digital marketing can be a game-changer for senior living providers. A successful digital marketing strategy not only helps providers get in front of leads, but also differentiates them from their competitors, according to Katie Adkisson, partner at Nashville, Tennessee-based Reed Public Relations. “It really…
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It’s the end of award season in the PR world and we’re honored to have taken home a few this year. Our team earned three awards of merit and four Parthenon Awards from the Public Relations Society of America as well as a Best Practices Award from the Public Relations Global Network. Congratulations to our…
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