Here ye, here ye! Meet Tiffany, REED’s newest account manager and heir to the English throne. OK, maybe the second part isn’t true, but she does have royal blood! Read on to learn more about the California native. Name: Tiffany Coletti Title: Account manager What are some of the most interesting projects you’ve worked on…
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If, by definition, marketing is the practice of sharing a brand’s story with consumers, “internal marketing” seems like a pointless endeavor. Why spend valuable time and resources marketing your company to a group of people who know its operations better than anyone else? While you won’t be sending targeted Facebook ads to your employees, internal…
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Our intern Jordan is originally from The Bahamas, but she traded in Nassau’s beaches for Nashville’s city streets to attend college at Lipscomb University. Now, her perfect day includes hitting up the gym, exploring Nashville by foot and curling up with a good Netflix show. We can’t think of a better way to fall in…
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For the first time in history, as many as five generations are working alongside one another (source). Between them, they’ve experienced wars, major cultural shifts and a massive technological boom. Some workers have grown up knowing only screens, while others spent the majority of their lives without access to cell phones. It should come as…
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Public relations (PR) and human resources (HR) continue to be major drivers of organizational success. While PR strives to boost brand awareness and positive public perceptions, HR seeks to increase employee morale and satisfaction. While these disciplines certainly have their differences, companies benefit tremendously when PR and HR engage in cross-departmental collaboration. By taking steps…
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Every time you send an email marketing campaign, your email system likely inundates you with data, from open rates to click-through rates and more. Which piece of data is most important? Which ones indicate success, and which do not? Here, we’re demystifying email data and boiling it down to just what you need to know….
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At REED, we’re blessed with the best – the best clients, the best colleagues and especially the best interns! We’re thrilled to welcome Zoe Pitsinos, another Lipscomb student, to the team this summer. Here’s everything you need to know about the newest member of our crew. Name: Zoe Pitsinos Job Title: Intern Enneagram Number: Still…
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Please give a very long overdue welcome to Kayla Wood, rock star intern! Kayla started with REED in the fall of 2020 and has sharpened her PR skills on all sorts of client projects ranging from crisis management to event execution. She’s cool as a cucumber under pressure and an excellent writer to boot. Read…
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Competition in the Food & Beverage industry is always fierce. With consumers choosing from hundreds of restaurants, F&B brands need to get creative when promoting new products and initiatives. A few PR campaigns from the past several years have stood out above the rest. Read on for a sample of our favorites and our takeaways…
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Millennial moms are more than their skinny jeans. Eighty percent of children in the U.S. are born to millennial mothers, and with moms controlling 85% of household purchasing decisions, millennial moms grasp about $2.4 trillion in spending power (Forbes). Communicating with millennial moms requires rethinking your biases and reworking marketing strategies to ensure alignment with…
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