Marketing & PR Blog

‘We Have to get Ahead of This’ Amid Bad Press, Senior Living Providers Must Be Transparent

REED’s Katie Adkisson provides advice to Senior Housing News on how senior living providers should communicate during COVID-19. “Adkisson recommends having a protocol and clear chain of command in place for when media inquiries arise. Providers or their representatives should not be defensive in fielding them, but instead respond with courtesy and patience. It’s also important to…
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Three Communications Truths During COVID-19 (or in any crisis)

Partner and Co-founder of REED, Katie Adkisson, authors a column on crisis communications in McKnight’s Long Term Care News The nursing home industry has a target on its back right now. The industry as a whole is being harshly criticized in the media, leaving questions not only about its state of preparedness but the quality of…
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To Comment or Not To Comment: How Brands Should Approach Tough Issues

2020 has been a test for small businesses and big companies alike in more ways than one. With a global pandemic and push for social justice reform around the country, many brands are finding themselves at a communications crossroads. How do you know when you’ve said too much or too little? When is the appropriate…
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The U.S. Is Gradually Reopening. Are You Ready?

It is surreal to think what a different world we’re living in compared to just two months ago when many of us were making Spring Break plans, looking forward to March Madness and getting ready for warmer evenings out on the patio with friends and family. Many companies have folded under the pressure and inevitabilities…
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Small-Biz, We’re Here For You

It has been gut-wrenching to watch business owners deal with the impact of COVID-19. One thing is evident: small biz, our companies with fewer than 500 employees, is amazing, and our economy needs them. Small biz accounts for 99.7 percent of all businesses in the U.S. and employs nearly HALF of all United States employees…
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The Importance of a Good Crisis Management Plan – And How to Get Started

You’ve likely spent the past couple of months planning for the new year. You’ve finalized efforts and received necessary budget approvals. You may even be suffering from planning fatigue and just want to implement already! (We get it. We marketers are an antsy bunch.) Here’s the thing, though. While most people are golden on their…
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Your Team—Are They Your Top Priority? They Better Be.

By: Lauren Reed When we think about key stakeholders, groups like investors, consumers, board members, public officials and more may come to mind. One group often overlooked, however, are the employees just down the hall. This powerful group has the potential to either enhance or undermine your business. By definition, public relations is a strategic…
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Thanks for helping us Be The Good

As we reflect on this past year, thankful feels like an understatement. At REED, we are thankful for our supportive team that challenges and encourages each other to grow every day. We are thankful for our clients, who trust us to grow their brands on a local, regional and national level. And we are especially thankful that because of these clients, we can make…
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Customer loyalty – How to say thank you the right way

By: Lauren Reed It’s November. This is the time of year we all focus on giving thanks. It might be the only month that my gratitude journal gets opened and actually written in every single day. (I’m working on it, OK? Maybe 2020 will be my year for daily gratitude journaling.) This is also the…
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Instagram changes: Do you like me?

This weekend, Instagram’s CEO Adam Mosseri let us in on some game-changing news that we wanted to share.  Beginning in April 2019, Instagram has been testing hiding like counts from followers in seven different countries. On Friday, Mosseri announced the same rollout would be tested in some parts of the U.S. this week. The goal of this potential…
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