Marketing & PR Blog

SEO in an Hour a Week: How Small Fixes Can Make a Big Difference

Small business owners are jacks of all trades. They’re marketers, PR specialists, operations managers, HR reps, accountants and more. Epic multitasking skills aside, entrepreneurs often have to make difficult decisions about which tasks to outsource, which to handle themselves and which to let fall by the wayside. SEO, or search engine optimization, is a highly…
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Q&A: Meet Katie Christ, account coordinator

We’ve added another Katie to the team! This Katie started on our team as an intern and we just had to hire her after graduation. Read more about our newest account coordinator below. Name: Katie Christ (soon to be Miller) Job Title: Account coordinator Enneagram Number: Eight (wing nine) Where is home for you?  I…
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Harnessing the Untapped Marketing Power of Clubhouse

Clubhouse, the audio-only social media platform, is experiencing rapid growth and making headlines. Still, many marketers have yet to grasp the potential this brand-new platform offers. Clubhouse is an iOS-only app that allows users to listen to, participate in and curate “club rooms” where they can discuss any topic in the world. Discussions are often…
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Q&A: Meet Katherine Green, senior account manager

Alert the presses, we have a new gal on our team. Katherine Green is a foodie, Taylor Swift superfan and a big traveler. Who’s counting down the days until we can travel like we used to? We sure are. Here’s everything you need to know about the newest member of our crew. Name: Katherine Green…
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Digital Marketing Revolution in Senior Living

REED’s Katie Adkisson provides advice to Senior Housing News on how digital marketing can be a game-changer for senior living providers. A successful digital marketing strategy not only helps providers get in front of leads, but also differentiates them from their competitors, according to Katie Adkisson, partner at Nashville, Tennessee-based Reed Public Relations. “It really…
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REED Snags 2020 PR Awards

It’s the end of award season in the PR world and we’re honored to have taken home a few this year. Our team earned three awards of merit and four Parthenon Awards from the Public Relations Society of America as well as a Best Practices Award from the Public Relations Global Network. Congratulations to our…
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The Value of PR: Quantifying Public Relations (Part 1)

Public relations is a qualitative business. We create campaigns and initiatives that change the way people feel to build brand loyalty, increase awareness and ultimately drive sales. But “how people feel” doesn’t always get approved in budget meetings. We need to translate the qualitative into something quantitative – something measurable – to justify the investment…
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‘We Have to get Ahead of This’ Amid Bad Press, Senior Living Providers Must Be Transparent

REED’s Katie Adkisson provides advice to Senior Housing News on how senior living providers should communicate during COVID-19. “Adkisson recommends having a protocol and clear chain of command in place for when media inquiries arise. Providers or their representatives should not be defensive in fielding them, but instead respond with courtesy and patience. It’s also…
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Three Communications Truths During COVID-19 (or in any crisis)

Partner and Co-founder of REED, Katie Adkisson, authors a column on crisis communications in McKnight’s Long Term Care News The nursing home industry has a target on its back right now. The industry as a whole is being harshly criticized in the media, leaving questions not only about its state of preparedness but the quality of…
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