Social media is one of the fastest evolving tools in the PR industry; with algorithms, content trends and new platforms arising each day, it often becomes difficult for brands to navigate the social media landscape. At REED, our message strategy is simple: provide value or don’t post. We are great advocates for the belief that…
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In honor of REED’s tenth year in business, our founder Lauren reflected on some of the most significant developments in the PR industry over the past decade. From entirely new service offerings (hello, influencer relations!) to the now instant news cycle, digital has transformed the day-to-day life of PR professionals. In an age where brands…
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2023, while bringing an onslaught of new technological advances and marketing tools, will also show a high yearning for humanization and recognition from consumers. As marketing and PR professionals, we must keep our thumb on the pulse and adapt as needed for our clients – but what does this mean in the wave of new…
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REED PUBLIC RELATIONS MERGES WITH LOCAL POWERHOUSE F&B AGENCY Squeaky Wheel Public Relations to join REED team as of Nov. 1; owner Amanda Virgillito will serve on the REED leadership team as VP NASHVILLE, Tenn. (Oct. 25, 2022) – REED Public Relations (REED) is excited to announce today a merger with Nashville-based Squeaky Wheel Public…
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Everyone’s heard the Ferris Bueller quote that goes, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Account manager Hannah, on the other hand, is living it! She fearlessly took on a new job, purchased a new house, brought home a new dog and dove…
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Grand openings are about making a statement. They should set the tone for your brand, make an impact within your community, build interest in your products and services and garner media coverage. Needless to say, a cookie-cutter ribbon cutting isn’t going to…well, cut it. Check out these 10 tangible ideas for how to plan a…
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Our newest account manager, Jessica, has an eye for photography and design but a passion for organization and logistics—a winning combination in the world of public relations! We got to know more about the California native’s interests, hobbies and greatest accomplishments. What are some of the most interesting projects you’ve worked on over the years,…
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If you find yourself wondering, “How do we target millennials or generation Z?” The answer lies in influencer marketing. Influencer marketing is powerful, especially for marketing products or services. What is an influencer? In the broadest of terms, an influencer is someone who carries influence. In the marketing world, an influencer is typically someone with…
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What is media training? Media training is the process of working with a trained communications professional to improve your interactions with media. You’ll develop your interview skills and learn how to get your organization’s key messages across clearly and with impact. Media training will also help you develop meaningful relationships with reporters and, in the…
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Our winter/spring intern turned account coordinator, Louise, is not here to mess around. She’s a go-getter who looks forward to tackling obstacles, has an insatiable desire to learn new things and embraces change. Join us in welcoming the newest member of our team, and get to know more about Louise below! Name: Louise Paterson Job…
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