It has been gut-wrenching to watch business owners deal with the impact of COVID-19. One thing is evident: small biz, our companies with fewer than 500 employees, is amazing, and our economy needs them. Small biz accounts for 99.7 percent of all businesses in the U.S. and employs nearly HALF of all United States employees…
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Marketing & PR Blog
The Importance of a Good Crisis Management Plan – And How to Get Started
You’ve likely spent the past couple of months planning for the new year. You’ve finalized efforts and received necessary budget approvals. You may even be suffering from planning fatigue and just want to implement already! (We get it. We marketers are an antsy bunch.) Here’s the thing, though. While most people are golden on their…
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Your Team—Are They Your Top Priority? They Better Be.
By: Lauren Reed When we think about key stakeholders, groups like investors, consumers, board members, public officials and more may come to mind. One group often overlooked, however, are the employees just down the hall. This powerful group has the potential to either enhance or undermine your business. By definition, public relations is a strategic…
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Thanks for helping us Be The Good
As we reflect on this past year, thankful feels like an understatement. At REED, we are thankful for our supportive team that challenges and encourages each other to grow every day. We are thankful for our clients, who trust us to grow their brands on a local, regional and national level. And we are especially thankful that because of these clients, we can make…
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Customer loyalty – How to say thank you the right way
By: Lauren Reed It’s November. This is the time of year we all focus on giving thanks. It might be the only month that my gratitude journal gets opened and actually written in every single day. (I’m working on it, OK? Maybe 2020 will be my year for daily gratitude journaling.) This is also the…
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Instagram changes: Do you like me?
This weekend, Instagram’s CEO Adam Mosseri let us in on some game-changing news that we wanted to share. Beginning in April 2019, Instagram has been testing hiding like counts from followers in seven different countries. On Friday, Mosseri announced the same rollout would be tested in some parts of the U.S. this week. The goal of this potential…
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Cause marketing: time to win over the consumer
Especially millennials with our “trust issues.” What is cause marketing, you ask? It’s the pair of shoes you bought because the brand guarantees a pair will then be donated to a child in need. It’s the hat you purchased because you liked that the brand advocates for nature conservation. It’s the pink cookie you bought…
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First AC Hotels by Marriott® in Alabama Opens in Huntsville
Yedla Management Company approached REED Public Relations to help promote their newest hotel, the AC Hotel Huntsville Downtown. This is the first AC Hotels by Marriott® to open in Alabama. Not only was this an excellent opportunity for Yedla Management, but it was a huge announcement for the city of Huntsville. AC Hotel Huntsville Downtown is the…
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Does Your Marketing & PR Measure Up?
Hint: It’s not always that simple Whether you’re a Marketing & PR Director or a CEO, you’ve probably pondered the question of measuring your team or your agency’s public relations and marketing efforts. While it would be so easy to Don Draper the whole thing, show a lift in sales, and dollar-for-dollar ad spend,…
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Social Media – What’s it Worth?
Play along with me. What if I told you that most of us spend more than two hours per day on one single activity. Would you classify that activity as important? Now I’m going to share that during the same couple of hours (142 minutes, to be exact), a brand can leave an impression, create…
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