Marketing & PR Blog

Connecting Profit with Purpose

Boosting business by doing good sounds like a no-brainer, right? In the past few years, businesses have been raising the bar to not only “do good in the world” but to find opportunities to give back to causes that resonate with them. This is best exemplified during the holiday season. The end of the year…
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Five Reasons to Plan for a Potential Crisis

No one expects to get a call that puts their organization’s future in jeopardy—but things go wrong, incorrect information can go viral and the reputation of your brand can be at risk in a matter of minutes. In these situations, failing to plan is planning to fail. Especially for businesses that face intense scrutiny, things…
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Why Internal Marketing Matters

If, by definition, marketing is the practice of sharing a brand’s story with consumers, “internal marketing” seems like a pointless endeavor. Why spend valuable time and resources marketing your company to a group of people who know its operations better than anyone else? While you won’t be sending targeted Facebook ads to your employees, internal…
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Q&A: Meet Jordan Forbes, rock star intern

Our intern Jordan is originally from The Bahamas, but she traded in Nassau’s beaches for Nashville’s city streets to attend college at Lipscomb University. Now, her perfect day includes hitting up the gym, exploring Nashville by foot and curling up with a good Netflix show. We can’t think of a better way to fall in…
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Talkin’ ’bout my generation

For the first time in history, as many as five generations are working alongside one another (source). Between them, they’ve experienced wars, major cultural shifts and a massive technological boom. Some workers have grown up knowing only screens, while others spent the majority of their lives without access to cell phones. It should come as…
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Three Ways PR and HR Can Partner to Achieve Organizational Excellence

Public relations (PR) and human resources (HR) continue to be major drivers of organizational success. While PR strives to boost brand awareness and positive public perceptions, HR seeks to increase employee morale and satisfaction. While these disciplines certainly have their differences, companies benefit tremendously when PR and HR engage in cross-departmental collaboration. By taking steps…
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Demystifying Email Marketing Data

Every time you send an email marketing campaign, your email system likely inundates you with data, from open rates to click-through rates and more. Which piece of data is most important? Which ones indicate success, and which do not? Here, we’re demystifying email data and boiling it down to just what you need to know….
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Q&A: Meet Zoe Pitsinos, rock star intern

At REED, we’re blessed with the best – the best clients, the best colleagues and especially the best interns! We’re thrilled to welcome Zoe Pitsinos, another Lipscomb student, to the team this summer. Here’s everything you need to know about the newest member of our crew. Name: Zoe Pitsinos Job Title: Intern Enneagram Number: Still…
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