REED READS

From the desk of ‘REED Goes Green’

It’s been a while since we’ve shared an update on REED’s sustainability journey, so let’s catch up on what we’ve been up to lately in the REED office! If you’d like to read about our sustainability initiatives from last spring, you can check them out here. Through our partnership with Urban Green Lab (UGL), we achieved certified Silver status for…
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The Power of Giving Back: Why Businesses Should Invest in Local Communities

In today’s interconnected world, businesses have an extraordinary opportunity – and responsibility – to profoundly influence the communities they serve. Beyond making profits and providing employment, companies can be crucial in nurturing a thriving, dynamic local community. Engaging in philanthropy and forming partnerships within the community benefits the area and can bring numerous advantages to…
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Be The Good: Sireen Momani

REED’s Be The Good program provided funding for Sireen Momani’s recent service trip to Malawi. She provided various medical services at the country’s only tertiary care emergency department. This trip was organized by Prisma Health Emergency Medicine Residency, South Carolina’s largest private, non-profit healthcare system, to bring medical residents and life-changing medical techniques to underserved…
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REED receives certification for mental health awareness

We are incredibly proud to announce that REED is a 2024 Bell Seal for Workplace Mental Health recipient by Mental Health America, the leading national nonprofit committed to mental health, well-being and illness prevention awareness. To become a Bell Seal recipient, we completed a comprehensive 58-criteria application of workplace policies and practices that influence worker mental…
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REED promotes Macey Cleary Binner to agency president

Macey Cleary Binner, longtime REED employee and business development lead, has been promoted from vice president to the newly created role of president. This promotion recognizes Macey’s acumen in client relationships and strategy, agency team leadership and business development. Collaborating closely with CEO Lauren Reed Williams and the leadership team, Macey will guide all aspects…
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REED Intern Q&A: Meet Lily Dechen!

REED’s internship program provides robust, hands-on agency experience, and we value the incredible work done by our rock-star interns! Please take a moment to learn about one of our spring interns, Lily! Who inspires you, whether it be personally or professionally? I am inspired by Gina Hatch, my dance instructor growing up. I interacted with…
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Be The Good: Shreyansh Agiwal

REED’s Be The Good program provided funding for Shreyansh Agiwal’s recent service trip to Guatemala. He spent his time as part of a team that provided a variety of essential healthcare services and installed stoves in areas of need. This trip was organized by Michigan HELPS, a Michigan-based medical and dental team working in partnership…
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Faces of PRGN Series – Lauren Reed Williams

As a member of the Public Relations Global Network (PRGN), I find our partnerships with other agencies from around the world to be invaluable. When I was asked to provide insight on the market in Nashville for a Faces and Markets of PRGN feature, it was an easy yes. I believe that to be great…
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Brand Filters: How to tell your story when it’s clearly marketing

Every business has a marketing strategy. Even if you’ve never allocated a budget for marketing or PR, you’ve been marketing your business since day one. Every communication about your services or offerings and each simple conversation with a colleague or lead is a piece of your marketing efforts. The information on your website, Google business…
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Crisis communications: How to prepare and mitigate with REED

According to the Institute for Public Relations, a crisis is a significant threat to business operations that can negatively affect an organization, its stakeholders and an industry if not appropriately handled. A crisis can threaten public safety, financial loss and reputation loss. REED’s crisis management service is designed to protect an organization and its stakeholders…
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