Marketing & PR Blog

Q&A: Meet Zoe Pitsinos, rock star intern

At REED, we’re blessed with the best – the best clients, the best colleagues and especially the best interns! We’re thrilled to welcome Zoe Pitsinos, another Lipscomb student, to the team this summer. Here’s everything you need to know about the newest member of our crew. Name: Zoe Pitsinos Job Title: Intern Enneagram Number: Still…
Read More

Top Five Examples of Successful Food PR

Competition in the Food & Beverage industry is always fierce. With consumers choosing from hundreds of restaurants, F&B brands need to get creative when promoting new products and initiatives. A few PR campaigns from the past several years have stood out above the rest. Read on for a sample of our favorites and our takeaways…
Read More

Side Parts and Sippy Cups: Speaking the Language of Millennial Moms

Millennial moms are more than their skinny jeans. Eighty percent of children in the U.S. are born to millennial mothers, and with moms controlling 85% of household purchasing decisions, millennial moms grasp about $2.4 trillion in spending power (Forbes). Communicating with millennial moms requires rethinking your biases and reworking marketing strategies to ensure alignment with…
Read More

How to find micro-influencers that match your brand

Working with influencers is like braving the wild, wild west. Without any specific guidelines or code of ethics, each brand-influencer partnership is unique and can result in really great coverage, really awful coverage or something in between. With each passing year, influencer trends shift dramatically, too. The of-the-moment Instagram star is the micro-influencer, a social…
Read More

The PR Value of the Vaccine: A New Frontier

In the U.S., COVID-19 vaccines have become widely available, but supply now outweighs demand. As this phenomenon continues, consumers have begun to see vaccine messaging pop up in advertising and PR campaigns.  Endorsing the vaccine as a marketing tactic is uncharted territory and can be divisive, so we wanted to know—what’s the PR value of…
Read More

SEO in an Hour a Week: How Small Fixes Can Make a Big Difference

Small business owners are jacks of all trades. They’re marketers, PR specialists, operations managers, HR reps, accountants and more. Epic multitasking skills aside, entrepreneurs often have to make difficult decisions about which tasks to outsource, which to handle themselves and which to let fall by the wayside. SEO, or search engine optimization, is a highly…
Read More

Q&A: Meet Katie Christ, account coordinator

We’ve added another Katie to the team! This Katie started on our team as an intern and we just had to hire her after graduation. Read more about our newest account coordinator below. Name: Katie Christ (soon to be Miller) Job Title: Account coordinator Enneagram Number: Eight (wing nine) Where is home for you?  I…
Read More

Harnessing the Untapped Marketing Power of Clubhouse

Clubhouse, the audio-only social media platform, is experiencing rapid growth and making headlines. Still, many marketers have yet to grasp the potential this brand-new platform offers. Clubhouse is an iOS-only app that allows users to listen to, participate in and curate “club rooms” where they can discuss any topic in the world. Discussions are often…
Read More

Q&A: Meet Katherine Green, senior account manager

Alert the presses, we have a new gal on our team. Katherine Green is a foodie, Taylor Swift superfan and a big traveler. Who’s counting down the days until we can travel like we used to? We sure are. Here’s everything you need to know about the newest member of our crew. Name: Katherine Green…
Read More