Marketing & PR Blog

Bunny on a blanket

yogasoul hosts Bunny Yoga

yogasoul is more than just a yoga studio. It takes what yogis love about the practice and elevates it so that proper form and optimal results are at the forefront. Located off of Wedgewood Avenue, yogasoul was founded and is led by Cindy Lunsford and her incredible “Soul Squad” of experienced and diverse yoga instructors.   Because yogasoul isn’t an average yoga studio, their…
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Influencer using smart phone to take photo of food

The Wild Wild West of Digital Influencers

They say a picture is worth a thousand words, but is it worth $1,000? That depends on who the post is coming from. Influencer campaigns have proven to be extremely effective even when traditional media has struggled to gain its footing in the digital world. While working with influencers can produce similar results to that…
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Erin Horne

Q&A: Meet Erin Horne, Account Manager

We’ve got a new gal on our team. Erin Horne is a foodie, a triathlete and she once took a “goldfish shot” – which is exactly what it sounds like and exactly what you don’t want it to be. Here’s everything you need to know about the newest member of our crew. Name: Erin Horne Job Title: Account…
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Newspapers with mug of Five Roses Tea

So You Want to be a Thought Leader?

The words “thought leadership” get tossed around a lot in our industry, but few people actually understand what it means or how to achieve thought leadership status. Here’s a secret: it’s really not that complicated. A thought leader is just that—someone who is a leader of thought in their industry or field. You must have…
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Yale University Campus

RPR In StyleBlueprint: Lauren Reed Gives PR Insights After College Admissions Scandal

After the news broke that 50 high-profile individuals allegedly took part in a long-running scheme of bribery and cheating to get their children into prestigious universities, those ensnarled in the legal scandal also face an uphill PR battle. Our President and Founder Lauren Reed sat down with Liza Graves, CEO and writer for StyleBlueprint, to…
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Group photo at McDonald's Black History Makers of Tomorrow Event

McDonald’s Celebrates Black History Makers of Tomorrow

During Black History Month (February), our team worked with McDonald’s of Kentuckiana to recognize outstanding students in the area. What our client got in return from this scholarship program was much more than media coverage and community goodwill. Through the program and the commitment of the owner operators of McDonald’s in the Kentuckiana area, we…
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Reed PR employees doing yoga poses in Centennial Park

Celebrating 6 Years in Business: My Top 6 Moments

RPR turns six this month. I started to write an all too sappy and sentimental post thanking six people for six years in business. The thing is, though, I couldn’t narrow it down to six. Six years ago we didn’t exist and now we’ve worked with major brands like McDonald’s, Ford Motor Company, Google, Bank…
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Facebook logo with dollar bills

What Facebook’s new algorithm means for your brand’s social strategy

Prepare to see more baby pics and engagement announcements on your Facebook News Feed — the social media giant is changing the way it determines what users see first when they log in. Mark Zuckerberg recently announced a new algorithm that will prioritize updates from family and friends over posts from businesses, brands and media…
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Graphic of people connected by dotted lines

What to Know about Micro-Influencers in Social Media Marketing

Our Vice President Tori Ross recently joined PR pros from around the country in sharing their best trade secrets with Fit Small Business. What stellar advice did she have to help brands extend their reach to their target audiences? Understand how social media influencers work before dishing out big bucks to the first person with…
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