Marketing & PR Blog

Does Your Marketing & PR Measure Up?

Hint: It’s not always that simple   Whether you’re a Marketing & PR Director or a CEO, you’ve probably pondered the question of measuring your team or your agency’s public relations and marketing efforts. While it would be so easy to Don Draper the whole thing, show a lift in sales, and dollar-for-dollar ad spend,…
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Hands on laptop keyboard with social media icons

Social Media – What’s it Worth?

Play along with me. What if I told you that most of us spend more than two hours per day on one single activity. Would you classify that activity as important? Now I’m going to share that during the same couple of hours (142 minutes, to be exact), a brand can leave an impression, create…
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TedX Nashville 2019

TEDxNashville Exceeds Anticipated Ticket Sales in 2019

As TEDxNashville headed into its 10th year, their event team approached REED to assist with media relations and organic social media content creation for the event. With the number of Nashville’s ticketed events continuing to grow year over year, REED was tasked with helping to increase event attendance and raise awareness for the event, as…
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WordPress Screenshot

3 Keys to Successful Content Marketing

For something that is discussed so frequently in marketing and public relations, it sure is difficult to know what makes content any good. “Content” refers to the subject or ideas contained in something written, said, created or represented, and any marketer has probably had the saying “content is king” drilled into their heads. We all…
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Eva Schloss, Nashville - Photo Credit Rick Malkin

Community Relations: Eva Schloss Recounts Holocaust in Nashville

Chabad of Nashville had an exciting opportunity to bring Eva Schloss, Anne Frank’s childhood friend and stepsister, to Middle Tennessee for a speaking opportunity to share the unimaginable experience of living through the fear and panic that was the Holocaust. The event was an opportunity to raise awareness of the atrocities of genocide, persecution and hatred…
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Bunny on a blanket

yogasoul hosts Bunny Yoga

yogasoul is more than just a yoga studio. It takes what yogis love about the practice and elevates it so that proper form and optimal results are at the forefront. Located off of Wedgewood Avenue, yogasoul was founded and is led by Cindy Lunsford and her incredible “Soul Squad” of experienced and diverse yoga instructors.   Because yogasoul isn’t an average yoga studio, their…
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Influencer using smart phone to take photo of food

The Wild Wild West of Digital Influencers

They say a picture is worth a thousand words, but is it worth $1,000? That depends on who the post is coming from. Influencer campaigns have proven to be extremely effective even when traditional media has struggled to gain its footing in the digital world. While working with influencers can produce similar results to that…
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Erin Horne

Q&A: Meet Erin Horne, Account Manager

We’ve got a new gal on our team. Erin Horne is a foodie, a triathlete and she once took a “goldfish shot” – which is exactly what it sounds like and exactly what you don’t want it to be. Here’s everything you need to know about the newest member of our crew. Name: Erin Horne Job Title: Account…
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Newspapers with mug of Five Roses Tea

So You Want to be a Thought Leader?

The words “thought leadership” get tossed around a lot in our industry, but few people actually understand what it means or how to achieve thought leadership status. Here’s a secret: it’s really not that complicated. A thought leader is just that—someone who is a leader of thought in their industry or field. You must have…
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Yale University Campus

RPR In StyleBlueprint: Lauren Reed Gives PR Insights After College Admissions Scandal

After the news broke that 50 high-profile individuals allegedly took part in a long-running scheme of bribery and cheating to get their children into prestigious universities, those ensnarled in the legal scandal also face an uphill PR battle. Our President and Founder Lauren Reed sat down with Liza Graves, CEO and writer for StyleBlueprint, to…
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