REED READS

Influencer Relations: The Art of Creating Invaluable Partnerships

Content creator and influencer campaigns have become an integral component of PR and marketing plans for brands. While traditional earned media strategies prioritize digital and print media efforts, content creators have provided an additional highly effective avenue for organic branding opportunities. By working influencer partnerships into PR plans, brands receive a measurable, real-time glimpse into…
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Loving Living in London – Louise’s Work Away Recap

While keeping regular business hours and not missing a beat with client deliverables, REED team members explore a different part of the world through our Work Away program. This creative team benefit provides not only the flexibility to work anywhere in the world for up to one month but also a stipend to cover expenses….
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Be The Good: Hollyn Lentz

Be The Good recently helped fund Hollyn Lentz’s service trip to Thailand. With the support of Autism Career Training, Hollyn is passionately advocating for quality, individualized education for all children as a direct aide to a student with special needs at one of the International Schools. She shared the following insights from her time abroad so…
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Be The Good: Priscilla Newman

REED’s Be The Good program provided funding for Priscilla Newman’s recent service trip to Lima, Peru. She spent her time as part of a medical team that conducted important cleft palate and lip revision surgeries for children in need of medical care. This trip was organized by Healing The Children, which partners with American doctors…
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When in Rome – Tayhlor’s Work Away Recap

While keeping regular business hours and not missing a beat with client deliverables, REED team members explore a different part of the world through our Work Away program. This creative team benefit provides not only the flexibility to work anywhere in the world for up to one month but also a stipend to cover expenses….
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REED Celebrates 2023 Parthenon Award Honors

The REED team had the recent privilege of attending the PRSA Nashville Chapter’s 2023 Parthenon Awards at beautiful GEODIS Park in our own neighborhood, Wedgewood-Houston.  During a wonderful evening of celebration and camaraderie with our local public relations colleagues, we walked away with four major wins for communications efforts executed for clients in the past…
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REED is now a Silver Certified Urban Green Lab

We are excited to announce that REED is now a Certified Urban Green Lab at the Silver Level! Through Urban Green Lab‘s program to teach communities about making sustainable choices, our Be The Good team implemented changes and improvements to REED’s sustainability practices. Through our efforts, Urban Green Lab officially recognizes REED as a company…
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Why We Started REED’s Work Away Program

By Katherine Green In the fall of 2022, my colleague Macey and I embarked on the longest flight in the world—19 blissful hours in the air. We were traveling for the biannual Public Relations Global Network (PRGN) conference in Singapore. The conference is a strategic gathering of agency leaders from more than 50 PR firms…
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Be The Good: Olivia Flint

We’re excited to share that Be The Good recently aided in funding a service trip to Uganda. Olivia Flint, the recipient, spent her time in the region establishing schools, clean water wells and healthcare clinics and serving meals to locals. All of this was made possible through Conduit Mission, an organization that exists to equip…
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