Every business has a marketing strategy. Even if you’ve never allocated a budget for marketing or PR, you’ve been marketing your business since day one. Every communication about your services or offerings and each simple conversation with a colleague or lead is a piece of your marketing efforts. The information on your website, Google business…
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According to the Institute for Public Relations, a crisis is a significant threat to business operations that can negatively affect an organization, its stakeholders and an industry if not appropriately handled. A crisis can threaten public safety, financial loss and reputation loss. REED’s crisis management service is designed to protect an organization and its stakeholders…
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REED’s internship program provides robust, hands-on agency experience, and we value the incredible work done by our rock-star interns! Please take a moment to learn about one of our spring interns, Gracie! Who inspires you, whether it be personally or professionally? My mother has always been a constant source of inspiration for me! I have…
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The real question is, “How do you succeed if you don’t prioritize company culture?” Culture is all about your people—it’s there for them and because of them—and you need your team members to meet your business objectives. In other words, it’s what makes your company’s world go ‘round. A recent study by Quantum Workplace found that 50%…
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Last Fall, our REED team members had the opportunity to work on brand strategy and event management with a new-to-market Mediterranean-inspired dog food brand, REÁL MESA. This launch included a celebration in New York City with Chef and Cofounder José Andrés with a dog-centered pop-up event at Washington Square Park and media appearances on GMA3…
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REED’s Be The Good recently supported Megan Mormile’s work in Peru with International Medical Relief, an organization that provides access to public health education and medical services to underserved and vulnerable communities globally. Her time in Peru was spent bringing healthcare access to a community in need through medical and dental care. Read more about…
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While keeping regular business hours and not missing a beat with client deliverables, REED team members explore a different part of the world through our Work Away program. This creative team benefit provides not only the flexibility to work anywhere in the world for up to one month but also a stipend to cover expenses….
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Passionate about making a global impact, REED supports this desire in others by sending several individuals on service trips each year – across the globe and in our backyard. Are you planning to embark on a service trip* of your own this year? Good news! We’re looking to continue supporting world-changers by funding crucial service…
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Content creator and influencer campaigns have become an integral component of PR and marketing plans for brands. While traditional earned media strategies prioritize digital and print media efforts, content creators have provided an additional highly effective avenue for organic branding opportunities. By working influencer partnerships into PR plans, brands receive a measurable, real-time glimpse into…
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While keeping regular business hours and not missing a beat with client deliverables, REED team members explore a different part of the world through our Work Away program. This creative team benefit provides not only the flexibility to work anywhere in the world for up to one month but also a stipend to cover expenses….
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