7 Brew Coffee
7 Brew is a rapidly growing coffee brand revolutionizing how customers experience drive-thru coffee service and think about their morning energy boost. 7 Brew serves espresso-based coffee, chillers, teas, 7 Energy, sodas and more, all with an extra boost of kindness from their team. The dream of 7 Brew came alive with the first “stand” in Rogers, Ark., and the brand’s seven original coffees. As of the posting of this case study in September 2025, 7 Brew boasts more than 675 stands across the country. There will likely be even more stands open by the time you’re reading this post!
The client’s primary goals for REED encompass expanding brand awareness into new markets, necessitating hyperlocal engagement strategies tailored to each community.
INSIGHT
Cultivate a communal space, and the community will follow.
STRATEGY
Leverage influential community voices and outlets to drive brand awareness and engagement across new markets.
ACTIVATION
REED set out to accomplish a comprehensive PR launch program for each new franchise-owned stand location in different markets, aiming to raise brand awareness effectively. This involved a turnkey approach from announcement to opening day, with REED managing strategy, execution, staffing and quality control throughout the process. Leverage of 7 Brew’s unique building drop process, where the completed stand was dropped into place by a crane, was a key component in media outreach. With a blueprint in place, the REED team identified needs and opportunities unique to each market to develop successful earned media coverage.
Since the corporate team has an internal influencer relations team, REED continues our focus on the community by coordinating drink drops to community influencers like police and fire departments, animal shelters, schools, and the list goes on and on. Through this hyper-local approach, we get the product in consumers’ hands to grow their love of 7 Brew, while securing social media coverage from those groups to share with their following.
One of the brand’s core values is cultivating kindness, so REED included a charitable component in the opening blueprint. This included each new location partnering with a local non-profit to make a donation at the grand opening and build a long-standing partnership.
REED developed a community engagement plan to foster relationships with key local audiences throughout the year. This plan included initiatives like targeting teachers during back-to-school periods, offering free coffee to first responders, dropping pup-cups off at local animal shelters and collaborating with schools for fundraisers, all aimed at expanding brand awareness and engagement within the local communities.
RESULTS
The most notable accomplishment for this client would be our assistance in opening 124 stands from January 2023 to March 2025, with many more stands on the horizon. This achievement reflects REED’s significant contribution to the brand’s expansion and success by establishing its drive-thru coffee locations nationwide within a relatively short timeframe.
With a total reach of 6,046,121,431 across the stands, the brand’s visibility has been substantial. This includes:
- 2,197 placements
- $217,000+ donated to local charities
Through our ongoing retainer with corporate, we’ve secured an additional reach of 4,534,211,626 in 2024 and 2025.