When Yedla Management Company (YMC) was selected to open and operate the first AC Hotels by Marriott® in Alabama, they leveraged REED Public Relations’ depth of experience in the hospitality industry to build anticipation and drive bookings for the newest addition to their portfolio.
The opening of the 120-room AC Hotel Huntsville Downtown was not only a significant opportunity for YMC. The hotel was also a testament to Huntsville’s growth as the anchor tenant of CityCentre at Big Spring, a highly anticipated mixed-use development in the city’s rejuvenated urban core.