When the Antiques & Garden Show of Nashville, a premier garden show in the Southeast for nearly 30 years, desired to expand their reach, they selected us to create a PR strategy that highlighted the show experience on a local, regional and national level while reaching a new generation.
Bring in new target demographics and show this ain’t your grandma’s garden show.
Develop a media relations and social media strategy to expand the show’s reach to applicable demographics in addition to cultivating our relationship with current and past supporters.
Our team coordinated directly with the show chairs to bring their vision for the show to life, while maintaining continuity with the loyal customer base. We created and managed sponsorships with national media outlets such as Southern Living and Milieu Magazine, secured earned media coverage through strategic outreach and creative story angles and coordinated with lifestyle bloggers and social media influencers to boost ticket sales.
Through our work with the Antiques & Garden Show, our team coordinated with our partners to streamline the brand, create a cohesive communications strategy and attract new audiences through traditional and social media outreach. Our team secured earned media coverage for the show and its partners in outlets, including Reader’s Digest, HGTV.com, NFocus Magazine and The Tennessean. We also solidified a partnership with Southern Living Magazine.