ATH|BNB brought unexpected and beautiful accommodations to the college town of Athens, Georgia—better known as the home of the UGA Bulldawgs. REED partnered with the bed & breakfast to raise awareness for its grand opening and drive bookings.
Good business concepts fill a hole in the market. Great concepts do it with style.
Our team left no stone unturned in our efforts to boost ATH|BNB’s brand recognition. We developed a comprehensive PR plan covering national, region and local media, influencer relations, media mailers and marketing support.
ATH|BNB’s key messages drove REED’s media outreach strategy. We developed custom media mailers that exemplified the boutique hotel’s unique personality and sent them to top-tier travel publications, which resulted in several national media hits. We also pursued multiple pitching angles with regional and local publications.
On the influencer front, REED carefully selected on-brand content creators to attend the grand opening event, which we also helped plan and execute. One top-tier influencer spent an evening at ATH|BNB and shared her experience with her nearly 750,000 followers!
In our short, four-month-long engagement with ATH|BNB, REED secured 39 media hits resulting in over 8.9 million impressions. We also partnered with three influencers reaching a total following of over 1.2 million individuals. Top-tier media hits include coverage in The Atlanta Journal-Constitution, Trazee Travel and Travel Pulse.
ATH|BNB’s grand opening event was also a success. The team welcomed the Mayor of Athens, the Director of the Athens Convention & Visitors Bureau and the President of the Athens Area Chamber of Commerce. Most importantly, ATH|BNB opened with reservations already on the books.