We were asked to create an aggressive campaign that would engrain the BeBalanced brand into its new markets.
BeBalanced Hormone Weight Loss Centers
Insight
A custom approach is the best way to optimize results…in marketing and in weight loss!
Strategy
Use our experience with multi-unit, multi-regional companies to show BeBalanced as a resource for women who want to combat weight loss naturally.
Activation
Because the new BeBalanced Centers were slated to open in suburban areas, we took a hyperlocal approach with customized grand opening plans for each location that focused on both local and national media relations. We included a tailored cause marketing campaign to align the new centers with a well-respected, on-brand charity or cause in their area. We provided support to the franchisees to donate a portion of the center’s initial sales to their charity partner or execute another event benefiting them that resonated with their local community.
Results
We managed openings for BeBalanced Centers across the country, including Indiana, Texas, Minnesota, Pennsylvania, North Carolina and Florida. Through targeted media outreach, our team secured an average of 8 million media impressions per market in national outlets like USA Today and Women’s Health as well as local publications such as The Tennessean, Florida Times-Union and OutreachNC Magazine.