BeBalanced, a holistic wellness franchise, hired REED to share the brand’s story on a national level and publicize individual storefront openings across the country. Since many BeBalanced centers opened in small markets without major daily papers, REED had to think outside the box to secure high-quality coverage.
A custom approach is the best way to optimize results…both in marketing and in weight loss!
Leverage our experience with multi-unit, multi-regional companies to position BeBalanced leadership as experts in the health & wellness industry and build strong community connections in each new market.
Because most new BeBalanced centers were slated to open in suburban areas, we developed a custom grand opening plan for each location and pitched local and national media before and after events. We also facilitated tailored cause marketing campaigns that aligned each new center with a well-respected, on-brand charity or cause in its area. We provided support to the franchisees to donate a portion of the center’s initial sales or execute an event to benefit their charity partner, which resonated well in the local communities.
We managed openings for BeBalanced centers across the country, including in Indiana, Texas, Minnesota, Pennsylvania, North Carolina and Florida. Through targeted media outreach, our team secured an average of 8 million media impressions per market in national outlets like USA Today and Women’s Health, as well as local publications such as The Tennessean, Florida Times-Union and OutreachNC Magazine.