Blood:Water, an equipping agency that works with grassroots organizations in Africa to solve the HIV/AIDS and water crises, brought REED on board to raise awareness of its new initiative, The Next Million. The organization had tremendous success bringing clean water to one million people in Africa over the course of ten years, but they needed some PR support to make the next million happen in just three years or less. As our relationship with Blood:Water grew, we were also asked to publicize its third annual Red Tie Gala and its Save a Drink, Save a Life campaign, which would bring in funds to support The Next Million.