Candy Cane Jane’s
Candy Cane Jane’s is one of Nashville’s favorite holiday pop-up bars, featuring festive decorations, holiday-themed cocktails and bites and local, live music every night. Jane’s Hideaway wanted to break through the noise and stand out from all the local pop-ups by prioritizing a partnership with REED.
INSIGHT
The best way to experience Nashville is through the lens of a local.
STRATEGY
REED’s strategy centered around the local awareness of Jane’s Hideaway and Candy Cane Jane’s longstanding community run.
ACTIVATION
Our team executed an influencer relations campaign throughout the holiday season focused on bringing local food, beverage and lifestyle Instagram and TikTok influencers into the pop-up to highlight its festive, fun and unique live music aspect.
To break through the noise of local holiday bars and reach Candy Cane Jane’s target audience, REED focused on getting influencers in the opening week before any other local pop-ups opened. With a top-billed local music scene and a great location outside Downtown Nashville, we positioned Candy Cane Jane’s as the pop-up for locals and music lovers alike. Jane’s Hideaway offers an award-winning, rotating food menu during the holiday pop-up, providing a memorable “dinner and a show” element to the traditional holiday pop-up bar.
RESULTS
Over the month-long partnership, REED secured 31 individual social media posts, reaching 658,732 followers through entirely in-kind partnerships.