Forza Pilates – Media Relations + Community Partnerships
Forza Pilates is a female-owned boutique reformer studio in Nashville’s Wedgewood-Houston neighborhood. It offers a challenging yet attainable workout in a luxe, serene environment that encourages a neighborhood-oriented wellness lifestyle. Instructors are trained in the “Forza Method” of athletic, creative teaching. Forza is the first studio founded by WeHo resident and fitness coach Sydney Dumler. REED was engaged to connect Forza with the We-Ho neighborhood and the greater Nashville community.
INSIGHT
When you curate an inviting space, your community will come.
STRATEGY
Establish Forza as the community’s go-to Pilates studio by creating a welcoming space where everyone can celebrate their inner strength.
ACTIVATION
The REED team focused their efforts on several avenues, including media visits, traditional media pitching and outreach, broadcast segments and event calendar listing submissions. The secondary portion of this launch was establishing relationships within the community by connecting with other local businesses. REED researched and created an outreach list for local businesses that share the same mission as Forza Pilates: curating events and activations for people to experience. Some events included Pilates classes and smoothies from E+Rose, classes and treatments from Skin Pharm, community workout classes with Urban Sweat and SHED Fitness and floral classes with local vendors.
These activations helped spread brand awareness around Forza Pilates and increased the opportunities for potential future events after local brands saw and experienced the successes of past activations.
RESULTS
Since Forza’s launch in December 2023, REED has secured over 63 pieces of coverage, which reached an audience of over 160 million. Alongside this outreach, REED has coordinated 21 partnerships with local businesses for Forza Pilates.