National homebuilder Drees Homes was selected to appear on the 2023 Fortune Best Workplaces in Construction™ List by Great Place To Work® and Fortune. The List’s honorees were selected based on their ability to offer positive employee outcomes regardless of job role, race, gender, sexual orientation, work status or another demographic identifier. This appearance marks Drees Homes’ debut on the prestigious list. To amplify such a remarkable accomplishment, Drees engaged REED to utilize our media expertise and connections to raise awareness of the award within the ten markets in which they operate.
Celebrating impressive wins is newsworthy.
Amplify and celebrate Dress Home’s established reputation and legacy of successful home development.
Our team worked with the Drees Homes team to draft a press release and bespoke pitches, which we distributed to local chambers of commerce, building associations and the top publications in all ten Drees’ markets. We shared messaging with each outlet tailored to its hyper-local or highly specialized audience, offered interviews with the division presidents and shared social media messaging if a traditional article wasn’t the best fit.
Drees’ big news was heard far and wide. By the campaign’s completion, REED secured 13 pieces of coverage and reached over 8.8 million people. Two highlights include e-newsletter coverage in The Builder’s Daily and an online and social post from the Northern Kentucky Tribune. Local Chambers of Commerce and Home Builders Associations in Texas, Kentucky and Cincinnati also shared the announcement on social media.