Drees Homes hired REED to develop and execute a media relations strategy announcing its Design Gallery Homes by Drees “Build on Your Lot” program, which was designed to help those impacted by Nashville’s devastating March 2020 tornado.
When your brand has a chance to give back to the community in a major way, embrace the opportunity with open arms.
Drive attention towards the brand-new program while navigating the city’s period of change and mourning following the tornado.
To bring the story of this program to life, REED worked with a family participating in the “Build on Your Lot” program. In an interview with WKRN, the homeowner shared his harrowing experience during the tornado and how the Drees team helped rebuild his home and his life.
Through a tornado-focused op-ed with The Tennessean, we showcased the Drees team’s commitment to getting the community back on its feet.
Finally, we highlighted the program while featuring the company’s numerous years of experience in a Nashville Interiors piece, which reached an entirely different audience than previous placements.
Coverage of the “Build on Your Lot” program resulted in 16 media placements and 13.7 million impressions, most of which were secured at the onset of COVID-19 in a difficult media landscape.