National homebuilder Drees Homes was selected as a U.S. Best Managed Company. Sponsored by Deloitte Private and the Wall Street Journal, the program recognizes outstanding U.S. private companies and the achievements of their management teams. To amplify such an honorable announcement, Drees sought help to raise awareness of the award within the 10 markets in which they operate. That’s where REED came into the picture.
An established reputation and impressive recognition of your management team’s achievements is news worth sharing.
REED’s strategy centered around Drees Home’s legacy of successful home development, the achievements of their top-quality management teams and the established company name.
Our team drafted a press release and custom pitches that we shared with the top daily newspapers and online publications in all ten of Drees’ markets. We also disseminated the announcement to building trade outlets and the chambers of commerce in each market. We shared messaging with each outlet tailored to its hyper-local or highly specialized audience and offered social media messaging if a traditional article wasn’t the best fit.
Drees’ big news was heard far and wide. By the end of the campaign, REED secured ten pieces of coverage and reached over 335k unique monthly visitors. Highlights included an online and print article about Drees’ team in Modern Home Builder and a bylined article from Drees’ top executive in ProBuilder Magazine. Local market coverage included announcements of the award in Main Street Nashville, Raleigh’s Midtown Magazine and the Northern Kentucky Tribune and social media coverage from multiple chambers of commerce.