GHP Environmental + Architecture—a respected architectural and environmental consulting firm headquartered in Nashville with offices across the country—was at a point of transition. They came to REED to tell their story.
GHP
INSIGHT
Experts in the built environment turn to experts in brand building for local thought leadership.
STRATEGY
The reigns of the company were handed over to Dominique Arrieta, who had assumed the role of CEO. It was up to REED to tell Dominique’s story in a way that reassured current clients, new prospects and employees that GHP’s quality of work and dedication to excellence would not falter during the transition.
ACTIVATION
We began the campaign with a strategic general announcement to the Nashville media market. We followed with personalized feature stories that gave insight into Dominique’s story and qualifications while highlighting the company’s growing portfolio of work. The cumulative effect established a steady flow of coverage that not only created buzz surrounding the leadership transition but also boosted positive brand awareness.
RESULTS
Key media features for Dominique included an announcement in Crain’s Business – Nashville and an exclusive leadership profile in the Nashville Business Journal’s “The Boss” section. Ultimately, more than 3 million media impressions were secured. In the years following the leadership transition, our team continued to deliver a regular stream of media coverage, including on the announcement of GHP’s COO across each of its five target local markets. We also crafted messaging to match GHP’s brand voice for a variety of purposes, including client case studies, technical newsletters, staff bios, video scripts, daily social media promotion and hiring marketing for online and e-marketing use.