Shelby House, a mixed-use affordable housing initiative offering substance abuse recovery services and housing for low-income individuals, was set to break ground in East Nashville. REED was hired by developer Holladay Ventures to tell its story.
When it comes to event planning, it’s all in the details.
When a project does this much good for a community, it’s important to get the story out there. Our team planned and executed a groundbreaking ceremony paired with pre-and post-event media pitching.
After an initial site visit, our team immediately began executing an event plan for Shelby House. We created save-the-dates and distributed them to a targeted list of elected officials, corporate partners and media contacts. Our team also helped secure speakers, developed a run-of-show and coordinated timing and talking points with each individual.
To ensure the event ran smoothly, we managed every detail carefully, from ordering wayfinding signage to securing branded hardhats and shovels and even coordinating a breakfast dessert spread with donuts and pastries. On the day of the event, our team was on-site from the start of set-up until the end of break-down.
The event was a smashing success. REED secured attendance from the Mayor of Nashville, representatives from the state senator’s offices, MDHA, THDA and Nashville council members. Overall, the event drew about 100 attendees.
Local and national media also extensively covered the event. Over the course of four months, our team secured 39 media hits and 142,404,530 total impressions. Highlights include an op-ed in The Tennessean that was syndicated on MSN, features on three Nashville broadcast stations and posts on Instagram, Facebook and Twitter from Mayor Cooper himself.