Hunter Fan Company x Jasmine Roth
Hunter Fan Company (Hunter) is the world’s original ceiling fan manufacturer, keeping homes “Quietly Cool” since 1886. The Memphis-based company has been the No. 1 most installed ceiling fan for over 138 years. Hunter continues to build upon its legacy of performance, comfort and everyday style for any room, giving consumers confidence, peace of mind and, ultimately, more control over their home environment. In 2023, Hunter partnered with HGTV star and interior designer Jasmine Roth to launch its first collection for Hunter Lighting TM. The collection introduced seven beautiful lighting collections and one ceiling fan collection, which REED aided in promoting.
INSIGHT
Working hand-in-hand with all parties involved leads to the delivery of the best possible results.
STRATEGY
Highlight Jasmine’s collaboration and position Hunter Lighting TM as a creative leader in the industry.
ACTIVATION
When engaged for this launch, REED knew Hunter and Jasmine would curate a fantastic collection that needed to be creatively executed. We met with all parties involved, including Jasmine and the Hunter designers, to get everyone’s point of view and gain insight into their involvement in the collection. REED drafted and pitched a detailed press release regarding Hunter’s first collection for Hunter Lighting TM—the press release described all the products available and the vision behind each piece.
With the press release, REED secured interviews with Realtor.com, Bob Vila, Furniture, Lighting & Décor and Memphis Business Journal, to name a few.
RESULTS
Since its launch in October of 2023, REED has secured over 169 pieces of coverage, which amounted to an audience of over 119 million.