Tri Star Energy
Nashville-based Tri Star Energy is one of the South’s premier convenience retailers. Founded in 2000, the company owns and operates Twice Daily, Sudden Service, Southern Traders, Little General and Maverick Quick Shop convenience stores and supplies fuel to wholesale trade channels in 17 states. The company also owns premium coffee brand White Bison Coffee, which has locations throughout Middle Tennessee and Northern Alabama.
INSIGHT
Lasting relationships can be built by serving your community.
STRATEGY
Leverage local content creators to share the brand’s story and guest promotions through social media platforms.
ACTIVATION
REED focused its efforts on Tri Star Energy’s White Bison Coffee and Twice Daily brands to secure social media partnerships with local and regional content creators. Leveraging its network of industry influencers, REED focused on promoting the brand’s local community ties, product launches and deals and recent growth surges amongst its communities. This coverage was obtained by hosting content creators on location and executing in-store activations with community figures such as the local Tennessee Titans mascot, T-Rac, and Nashville Predators 365 Foundation’s Gnash.
RESULTS
In 2023, REED secured eight influencer partnerships, reaching an audience of over 1.46 million. Partners included @XPLR.Nash, @WhereToEatInNashville and @LoveLeighLove.