Jeff Ruby’s Steakhouse is a high-end restaurant born in Cincinnati, offering a one-of-a-kind fine dining experience. Jeff Ruby’s chose us to help launch their Nashville location.
Jeff Ruby’s Steakhouse
INSIGHT
Steak. It’s what’s for dinner…unless there’s also sushi, a raw bar and a gigantic seafood selection.
STRATEGY
Get in front of locals, make a great first impression and continue working with the local media – and do all of this while sharing the corporate brand essence of Jeff Ruby’s in a way that speaks to Nashvillians.
ACTIVATION
We helped Jeff Ruby’s Steakhouse open on the right foot by targeting top tier food and business writers at local publications. To garner media interest, kick off the restaurant opening and introduce Nashville community leaders and influencers to the Jeff Ruby’s experience, we coordinated a VIP cocktail reception event the day before the restaurant’s official public opening.
RESULTS
We secured placements with various local media, including Nashville Guru, The Tennessean, Eater Nashville, WTVF, NFocus, Nashville Business Journal and GCA News. We also worked with influential food bloggers with an established social media presence to feature Jeff Ruby’s in a post. This allowed the brand to reach and interact with a wide range of audiences within their target demographics.
We continued our partnership with Jeff Ruby’s for several years, working to coordinate media opportunities and develop new angles. We also coordinated their yearly turkey drop for first responders, which attracted the attention of three major broadcast stations in the area.