M.L.Rose Craft Beer & Burgers
M.L.Rose Craft Beer & Burgers is a Nashville-based, locally owned chain of neighborhood pubs known for its eclectic and lived-in feel, extensive seasonal beer offerings and quality burgers with signature waffle fries. Approaching its 15th anniversary, the M.L.Rose team engaged the REED team to bolster their media relations efforts and community presence by spreading the message that the brand welcomes all visitors as good neighbors and strives to be good neighbors in each location’s unique communities.
INSIGHT
When you are good to your community, your community will be good to you.
STRATEGY
Leverage the well-known, beloved local brand to expand its reach and establish it as Nashville’s craft beer hub.
ACTIVATION
The REED team focused efforts on several avenues, including media visits, traditional media pitching and outreach, broadcast segments and event calendar listing submissions. REED utilized our strong, long-time relationships with local and regional journalists to obtain coverage for the brand’s growth and pertinent news. This was accomplished by hosting journalists on-site and crafting pitches tailored specifically to key contacts. REED also leveraged the brand’s knowledge of and dedication to the craft beer industry and its passion for a great burger to entice writers and influencers alike to try the local favorite.
Utilized as an additional tool for spreading the word about public-facing events, REED also engaged local event calendars for the brand’s trivia nights and other special events.
RESULTS
In 2023, REED secured over 230 pieces of coverage, which reached an audience of over 807 million. Highlights include coverage in outlets such as MSN, Nashville Lifestyles, Tennessean and Nashville Scene.