Two years after its opening, when Music City was opening after the COVID-19 pandemic, Margaritaville Hotel Nashville turned to REED to help reintroduce the tropical brand, including its restaurants, JWB Grill and Fins Bar. We reached locals and visitors through a local, regional and national campaign.
National brand awareness is attainable for a local hotel through implementation of a strategic media and influencer campaign that begins with local and regional coverage.
REED focused on the hotel’s differentiators that made it stand out in a sea of properties in downtown Nashville. Through consistent outreach and coverage to all levels of media and influencers, REED knew we could use the hotel’s unique elements to garner stays and restaurant guests.
From a margarita pyramid in the lobby to a bachelor’s party room package, our team brainstormed creative ideas for timely events, packages and activations at the property to garner media and influencer attention. We distributed a steady drumbeat of targeted pitched highlighting the hotel, its events, its restaurants and its staff. We also invited multiple influencers and writers to stay at the property to experience the amenities, rooms and dining. In addition, we built a thought leadership content program that shared the expertise of the hotel’s leadership team.
By the end of our year-long partnership, REED positioned Margaritaville Hotel Nashville as a dining destination for locals and a coveted stay for travelers near and far. Over the partnership, we garnered 176 media hits and 262.4 million impressions in print, broadcast, online and social media outlets.
Through a media stay we secured, the hotel was chosen by Southern Living as the best place for a relaxing getaway in Nashville. Other highlights include coverage in Travel+Leisure, Eater, Nashville’s Talk of Town, StyleBlueprint, Hotel Executive and Wedding Chicks.