Hired to be the PR agency of record for the 300+ McDonald’s restaurants in the Bluegrass Operators Association and the Greater Tennessee Valley Operators Association. We partner with Trozzolo, an agency out of Kansas City on this effort.
Global impact starts locally.
Show consumers that at McDonald’s happiness is served locally …. with a side of fries.
As McDonald’s regional agency of record, we support these restaurants with social media in Kentucky, media relations, influencer relations and community outreach. Specific campaigns include promoting community events, partnerships with Ronald McDonald House Charities, articulating the food journey stories of fresh beef, introducing new products like Donut Sticks, and localizing our efforts to be relevant in our communities.
One example: During the Kentucky Derby we made fascinators out of fry boxes and sent them to local news anchors. They ended up wearing these on air and discussed the McDonald’s delivery service that just launched.
Another fun one: To introduce McDonald’s latest drink promotion, we constructed a giant misting station that highlights the new large cup. The activation traveled to a series of fairs and events in Nashville, Chattanooga and Huntsville.
We’ve continuously shown the local impact of a global brand, consistently highlighting owner operators and the brand’s involvement in each of the communities they serve.