Hired to be the PR agency of record for the 300+ McDonald’s restaurants in the Greater Tennessee Valley Operators Association, we partner with Trozzolo, an agency out of Kansas City, on this effort.
Global impact starts locally.
Show consumers that at McDonald’s, happiness is served locally … with a side of fries.
As McDonald’s regional agency of record, we support these restaurants with media relations, influencer relations and community outreach. Specific campaigns include promoting community events, partnerships with Ronald McDonald House Charities, articulating the food journey stories of fresh beef, introducing new products like Donut Sticks and localizing our efforts to be relevant in our communities.
One example: During the Kentucky Derby, we made fascinators out of fry boxes and sent them to local news anchors. They ended up wearing the hats on air and discussed the McDonald’s delivery service that had recently launched.
Another fun one: To introduce McDonald’s latest drink promotion, we constructed a giant misting station that highlighted a new large cup. The activation traveled to a series of fairs and events across Nashville, Chattanooga, Bowling Green and Huntsville.
Our work continues to reinforce the local impact of a global brand, consistently highlighting the goodwill of owner-operators and the brand’s involvement in the communities it serves.