Midtown Cafe
Since its founding in 1988, Midtown Cafe has provided casual fine dining in the heart of Nashville’s Midtown neighborhood. The intimate café ambiance offers the perfect setting for a business breakfast, brunch, lunch or romantic dinner. They offer guests over 70 wines by the glass and 150 by the bottle, paired with a free shuttle service to local theatres and venues, as well as free valet parking. The menu for this locally owned standard features Southern classics with a twist. Midtown Cafe has been voted OpenTable’s Top 50 Southern Restaurants and Top 100 Brunch Restaurants in America.
Insight
Custom-branded social media content partnered with strategic digital advertising can assist in garnering robust brand awareness and promoting a boost in reservations and sales.
Strategy
Engage the local community and visitors by targeting digital advertising and social media content to highlight and support timely restaurant promotions and offerings.
Activation
REED assisted in creating a brand-new Instagram account for the Midtown Cafe brand and worked to capture custom social media content for Midtown Cafe’s social media platform to highlight the highly rated store team and staff, menu items, in-restaurant promotions and offerings, such as the free valet service. Utilizing brand-relevant hashtags, REED was able to target potential new guests while nurturing the brand’s relationship with its current visitors.
REED also worked to create a hyper-local strategy for Midtown Cafe’s digital advertisements, which were launched on both Facebook and Instagram. These digital advertisements targeted both visitors to the city as well as locals, highlighting those in the Vanderbilt communities, such as visiting parents and students, as well as local businessmen and women.
REED also implemented ongoing, long-term influencer partnerships for Midtown Cafe to increase brand trust among followers and secure more frequent social coverage.
Results
In six months, REED assisted in garnering over 210 followers for the brand-new Midtown Cafe Instagram account, over 150 Facebook followers and 160,000 unique viewers through digital advertising. The executed digital advertisements all received over 2,400 engagements and averaged $1.60 per action.