The publicly traded senior living real estate investment trust, National Health Investors, tapped REED to be their go-to resource for media relations and communications strategy.
Senior Living communications involves a variety of stakeholders, especially when you’ve got shareholders.
REED has worked with NHI for nearly a more than five years. The senior housing business is part of a complicated healthcare system and NHI serves as an added layer by being solely a landlord in the chain of command. With so many nuances to explain to both the public and NHI’s shareholders, REED works to position NHI as an expert and leader in the industry.
Our team works with the leadership team at NHI to provide insight into the industry for trade media opportunities, support the operators of the properties they own and provide counsel and guidance for shareholder and media events.
In our time working with the REIT, our team has served two CEOs. We’ve been able to help each develop impactful relationships with media, not only in our hometown of Nashville, but also nationally and with trade outlets.