The publicly traded senior living real estate investment trust tapped REED to be their go-to resource for media relations and communications strategy.
National Health Investors
INSIGHT
Senior living communications involve a variety of stakeholders, especially when you’ve got shareholders.
STRATEGY
REED has worked with NHI for more than five years. The senior housing business is part of a complicated healthcare system and NHI serves as an added layer by being solely a landlord in the chain of command. With so many nuances to explain to both the public and NHI’s shareholders, REED works to position NHI as an expert in the industry.
ACTIVATION
Our team works with key leadership at NHI to secure trade media opportunities, support the operators of the properties they own and provide counsel and guidance for shareholder and media events. We also provide daily media reports to help their team make informed decisions in real time.
RESULTS
In our time working with the REIT, our team has served two CEOs. We’ve been able to help each develop impactful relationships with media, not only in our hometown of Nashville, but also nationally and with trade outlets.
During the COVID-19 pandemic, we increased our efforts and secured key media placements that helped position their leadership team in a positive light despite unprecedented challenges in the senior housing space.