OneRallyPoint
OneRallyPoint is a one-of-a-kind company specializing in disaster recovery. When businesses face a catastrophe, big or small, OneRallyPoint is hired to help streamline the recovery process as an extension of the business, serving as the middleman and coordinating with all the parties involved in the crisis. REED was hired to help streamline OneRallyPoint’s internal and external documents, including its socials, website and more, to ensure its concise and cohesive messaging.
INSIGHT
When compiling messaging for potential clients navigating complex situations, keep the company’s messaging simple.
STRATEGY
Gain a deep understanding of the brand and disaster recovery to optimize its materials, social media presence and more, ensuring that potential clients are well-acquainted with the business and its offerings.
ACTIVATION
The REED team asked for all the communication materials OneRallyPoint would like to be audited. During the review process, REED approached the audit from the perspective of someone unfamiliar with the industry. Leveraging our strong writing skills and strategic thinking, REED revised the communication materials to ensure they were concise and straightforward while conveying the full scope of OneRallyPoint’s services and expertise.
RESULTS
REED audited all of OneRallyPoint’s communication materials, including their website, flyers, new business pitching materials and LinkedIn pages. This ultimately allows OneRallyPoint to present their business clearly and concisely, helping them land new business.