Fun Fact: Paramore was our first client – and they’re still with us today!
Paramore, the Digital Agency
INSIGHT
You can’t be in the New York Times before you’re in your local biz journal.
STRATEGY
We worked with Paramore to determine the most relevant and newsworthy topics to pitch local, regional, national and industry publications. Each quarter, we develop an editorial calendar and targeted pitch list.
ACTIVATION
Initially, we laid the groundwork in Nashville and steadily grew Paramore’s regional and national presence. Using this tactic, we secured a steady drumbeat of coverage for Paramore throughout the year, positioning them as industry thought leaders.
RESULTS
Since coming on board in 2012, our team has garnered more than 120 media hits in targeted publications, including an interview with Fast Company, full-page profile in The Tennessean, a bylined essay for SUCCESS Magazine, Bloomberg BusinessWeek, several articles and feature columns in the Nashville Business Journal and the Nashville Post, a feature segment on Nashville’s Fox 17, and inclusion among industry experts in national and international publications such as Media Bistro, The Drum and Media Post.
More importantly, the success of our efforts has solidified Hannah Paramore as a thought leader and she is regularly approached by reporters for her opinion on topics ranging from company culture to digital marketing.