Fun Fact: Paramore was our first client, and we continued our partnership for just under a decade!
You can’t be in the New York Times before you’re in your local biz journal.
We worked with Paramore to determine the most relevant and newsworthy topics to pitch local, regional, national and industry publications. We developed a targeted editorial calendar and pitch list each quarter.
Initially, we laid the groundwork in Nashville and steadily grew Paramore’s regional and national presence. Using this tactic, we secured a steady drumbeat of coverage for Paramore throughout the years, positioning them as industry thought leaders.
In our eight year partnership, our team garnered more than 120 media hits in targeted publications, including an interview with Fast Company, full-page profile in The Tennessean, a bylined essay for SUCCESS Magazine, Bloomberg BusinessWeek, several articles and feature columns in the Nashville Business Journal and the Nashville Post, a feature segment on Nashville’s Fox 17 and inclusion among industry experts in national and international publications such as Media Bistro, The Drum and Media Post.
More importantly, the success of our efforts helped solidified Hannah Paramore as a bona fide thought leader. She is regularly approached by reporters for her opinion on topics ranging from company culture to digital marketing.