Fun Fact: Paramore was our very first client – and we partnered for almost a decade!
Paramore, the Digital Agency
INSIGHT
You can’t be in the New York Times before you’re in your local biz journal.
STRATEGY
We worked with Paramore to determine the most relevant and newsworthy topics to pitch local, regional, national and industry publications. Each quarter, we developed an editorial calendar and targeted pitch list to fit the company’s specific needs.
ACTIVATION
We initially laid the media relations groundwork in Nashville and steadily grew Paramore’s regional and national presence. Using this tactic, we secured a steady drumbeat of coverage for Paramore throughout each year, positioning them as industry thought leaders.
RESULTS
In eight years of partnership, our team garnered more than 120 media hits in targeted publications, including an interview with Fast Company, full-page profile in The Tennessean, a bylined essay for SUCCESS Magazine, Bloomberg BusinessWeek, several articles and feature columns in the Nashville Business Journal and the Nashville Post, a feature segment on Nashville’s Fox 17, and inclusion among industry experts in national and international publications such as Media Bistro, The Drum and Media Post.
More importantly, the success of our efforts solidified Hannah Paramore as a thought leader, and she is still regularly approached by reporters for her opinion on topics ranging from company culture to digital marketing.