pinkSTONE BUILT – Brand Filters Workshop
pinkSTONE BUILT provides spec home development that has blazed a trail on how far you can push the limits of what you can offer your clients. At pinkSTONE BUILT, they are dedicated to finding authentic moments of innovation and unprecedented engineering at an affordable cost. PinkSTONE BUILT has become an industry leader in biohacking and “custom” spec homes through strategic programming, industry relationships and forthright fearlessness.
INSIGHT
No two brands are the same, so an organization’s branding experience should be as unique as they are.
STRATEGY
Execute a “Brands Filters Workshop” to identify the brand’s overall goals, stakeholders and target audience.
ACTIVATION
REED hosted a “Brand Filters Workshop” to align on pinkSTONE BUILT’s marketing efforts prior to creating its three-year marketing plan. REED worked closely with their team to identify key business and community members who are invested in and will be impacted by the brand’s growth. These identifiers will assist in driving brand messaging and growth strategy for months and years to come.
RESULTS
REED crafted a 70-page, three-year marketing plan for the pinkSTONE BUILT team outlining brand messaging, website audit, market analysis, competitor analysis, marketing objectives and strategies, an editorial calendar outlining timely and evergreen angles, a launch event plan, budget breakdown and more.