New to the Nashville market, Red Seal Homes was launching several semi-custom townhome developments in emerging neighborhoods, including The Nations and Wedgewood-Houston. Looking for a market-entry strategy that would set them apart from Music City competitors, Red Seal engaged REED to establish the company as a caring neighbor and affordable, attractive option for homebuyers through tailored media and community relations.
People first is always a great idea in business and real estate.
REED developed a strategy that demonstrated Red Seal Homes was not just another “big time developer” looking to profit off Nashville’s success. Focusing on their mission of people, process and product, we created a messaging strategy that would resonate in Nashville with potential buyers.
We executed a thorough community relations program bolstered by local media coverage that raised community awareness while establishing a positive brand reputation. We forged connections between Red Seal and key local influencers in Nashville’s real estate community.
We also developed custom partnerships with Second Harvest Food Bank that would fill pantries for those in need for each home sold and allow for volunteer and give back opportunities throughout the year.
Engaging local brokers and real estate professionals, Red Seal Homes made their Nashville debut by hosting an exclusive networking event that drew more than 150 realtors from top local agencies. Partnering with well-known and respected Nashville developer Edsel Charles, the event gave realtors a chance to visit Red Seal’s new headquarters, meet the Red Seal team and hear Charles’ valuable take on the future of the housing market.
Additionally, REED facilitated developed media relationships on behalf of Red Seal, positioning the company as an expert source for real estate-related stories while promoting news of Red Seal’s new developments, hires and ongoing growth in local mainstream and business news.
As we continue to work with Red Seal, we highlight their people, process and product in Nashville and secure ongoing coverage of their communities as they break ground and through to completion.