White Bison Coffee – Social Media Engagement
White Bison Coffee, a Tri Star Energy company founded as both stand-alone locations and within the footprint of Twice Daily convenience stores, offers specialty coffee that is directly sourced and crafted with care. White Bison’s meticulously curated café menu features a range of beverages from pour-over coffee and nitro cold brew to fine, hot teas. Guests can enjoy fresh pastries and flavorful breakfast and lunch items, including sandwiches, salads and wraps. Founded in 2017, White Bison Coffee has 23 locations in Middle Tennessee and North Alabama. REED was engaged to aid in creating brand awareness, guiding traditional media efforts and developing the café’s social media accounts on Instagram and Facebook.
Insight
Creating a brand voice based on storytelling establishes steadfast brand awareness in saturated markets.
Strategy
Utilizing social media trends to showcase products and culture builds a following and increases sales.
Activation
Understanding the positive impact social media can produce for clients, REED strategically participates in social media trends and innovative content creation that align with White Bison’s values and desired aesthetic.
To capture content, the team hosts photoshoots with Tri Star Energy employees at White Bison Coffee locations to showcase the culture and feature familiar faces. REED curates this content in bi-monthly content calendars, which are presented for client approval.
The brand has grown significantly since participating in popular trends and using trending songs in Reels. REED posts two Reels and three static posts each week, as well as a unique Instagram Story daily to increase follower engagement and ensure White Bison Coffee is continuously on followers’ feeds. REED understands it is vital to show off products and reviews to followers, so we prioritize highlighting the easy customization of beverages and customer reviews on the feed regularly.
A significant part of social media management is monitoring follower engagement in comments, mentions and messages. The White Bison Coffee Instagram and Facebook accounts get scanned daily for new customer messages. We celebrate the wins, respond to product questions and engage in conversations about guest experiences.
Results
As of March 2024, White Bison Coffee has over 9,000 followers on Instagram and Facebook and continues to grow. From June 2023 to December 2023, the brand reached over 1.8 million individuals and garnered over 79,700 impressions.