The Cauble Group, an East Nashville-based commercial real estate brokerage firm founded by broker Tyler Cauble, tasked REED with spreading the word about the company’s good work in the commercial real estate space.
The Cauble Group
INSIGHT
Take it from Alexander Hamilton: in business, it’s better to stand for something than to stand for nothing.
STRATEGY
REED employed a targeted thought leadership and media pitching strategy highlighting The Cauble Group’s mission to provide high-quality commercial space at affordable prices—a much-needed solution for Nashville’s entrepreneurial community.
ACTIVATION
As a native Nashvillian, Cauble had lots to say about the city’s growth trajectory. Our team helped Cauble share his sentiments by pitching and drafting several bylined articles. Since Cauble is a skilled public speaker, we also secured placements for him as a guest on several podcasts and a popular video series. Thought leadership efforts were bolstered by consistent media pitching around The Cauble Group’s many real estate projects.
RESULTS
In the first eight months of our partnership, REED secured 53 media hits and 354,565,251 impressions overall, with more hits in the pipeline. Thought leadership highlights include articles on Yahoo! Sports, MSN, The Tennessean and The Commercial-Appeal. Cauble has also spoken on The Tennessean’s TN Voices, Knox News and Nashville Business Radio. Coverage on The Cauble Group has run in the Nashville Business Journal, Nashville Post, The East Nashvillian, Eater Nashville, Hotels Mag, NASHToday, Nashville Scene and Yahoo! News.
These efforts helped The Cauble Group to emerge as a strong and respected community voice, emphasizing the importance of keeping Nashville local. With this credibility established, The Cauble Group continues to provide the community with helpful insights and informed opinions on Nashville’s ever-evolving landscape.