C-StoreMaster – Trade Show
C-StoreMaster is a regional distributor of convenience store products specializing in the tobacco and beverage categories. Based in Huntsville, Ala., C-StoreMaster serves independent C-stores and chain stores with in-stock availability for more than 97 percent of products, with all orders delivered on a next-day basis. C-StoreMaster engaged REED to raise awareness for their brand and network among professionals in the industry at the National Association of Convenience Stores (NACS) annual trade show. At this trade show, the brand aimed to showcase its state-of-the-art robots in partnership with Geek+.
INSIGHT
Generating interest is not only a desirable outcome; it’s a tactic.
STRATEGY
Optimize trade show presence, effectively showcase the brand and amplify results.
ACTIVATION
REED collaborated with Exhibitor Source to craft an engaging booth design that effectively highlighted C-StoreMaster’s brand and the cutting-edge technology of the robots. Concurrently working with Geek+ to ensure seamless delivery, setup and testing of the robots at the trade show venue, the REED team guaranteed their readiness for demonstration. Additionally, REED orchestrated on-site networking opportunities to facilitate interactions between industry professionals, potential clients and partners, fostering valuable connections. To generate anticipation and interest, a press release about C-StoreMaster Energy was pitched to NACS media contacts while a social media campaign to name the robot ran, culminating in the announcement of the winner on various social media platforms.
RESULTS
With REED’s assistance, C-StoreMaster’s NACS booth size increased from a 10×10 to a 20×20 double-decker setup, effectively doubling the exhibition space. This expansion provided more room for product displays, the moving robot and attendee engagement. The larger booth and striking double-decker design also significantly boosted the client’s brand visibility on the trade show floor, which helped to elevate the brand’s profile among industry professionals and competitors. The enclosed conference space facilitated more meaningful interactions with potential clients, partners and industry stakeholders and provided enhanced opportunities for networking and conducting meetings.