Verustat is a full-service remote patient monitoring (RPM) platform that connects patients with their providers from the comfort of their homes. Verustat created a comprehensive product that truly enhances medical care, and turned to REED to help increase brand awareness in the medical technology industry and directly with care providers.
Thoughtful utilization of available social tools combined with a traditional media approach is an integrated approach for success.
REED’s strategy centered around Verustat’s highly knowledgeable team, thoughtfully designed RPM platform and the benefits that they provide their target audiences.
Our team distributed targeted pitches throughout our scope of work that highlighted Verustat’s unique offering within the healthcare industry as well as leadership’s distinctive knowledge in the RPM space. These efforts resulted in healthcare trade coverage and in Verustat’s key markets. Notable publications included Home Medical Equipment News and mHealthIntelligence.
Taking advantage of timely media angles throughout our work with Verustat, our team also utilized a physician that implemented Verustat into their practice and had them share heart-health tips during American Heart Month. Because remote patient monitoring has such a specific audience, it was important to pay close attention to what the media was covering and when to get the most exposure.
REED also created and implemented a LinkedIn campaign that was curated to boost brand awareness and reach Verustat’s target audiences. In addition to an organic content strategy, REED utilized paid ads to channel Verustat’s content to those it would benefit most, doctors, healthcare practitioners and office managers.
Working in tandem with Verustat’s website vendor, our team was able to conduct a retargeting campaign that featured a lead generation form.
By the end of our 10-month partnership, REED positioned Verustat in industry-specific publications reaching 33,981,543 viewers. The print, broadcast and online publications secured were a direct reflection of Verustat’s target audiences and a fit for the brand.
The paid LinkedIn campaign and retargeting strategy resulted in 600 conversions and 343,919 impressions during our five-month social media scope. Beyond boosting Verustat’s social presence, establishing a true brand on LinkedIn gave employees, the sales team and leadership the ability to actively engage with their peers and organically heighten Verustat’s brand awareness online.