A double shot: Launch the White Bison coffee brand while introducing new locations for integrated Twice Daily / White Bison stores.
White Bison and Twice Daily
INSIGHT
People think they’ll get burned by low quality when they drink convenience store coffee.
STRATEGY
Show consumers that pour-overs don’t have to be served with a side of pretension.
ACTIVATION
We partnered with taste-making influencers who held sway over the coffeehouse crowd to post content at grand opening events highlighting White Bison’s brand quality.
Additionally, through daily community management, we positioned the White Bison and Twice Daily brands as convenient sources of fresh coffee and healthy snacks, challenging the conventional wisdom that gas station stops are for lamp-lit taquitos and sugary snacks.
RESULTS
Our influencer content reached more than 200k in our target audience, driving more than 1,000 likes across our social channels.
The White Bison brand has established itself across several key Nashville neighborhoods including 12 South, and we’re set to help launch new stores in Alabama in 2019.