Zander Insurance, a fourth-generation family/employee-owned business tapped REED PR to raise awareness for its fun company culture and extensive product offerings.
Zander Insurance
INSIGHT
A nearly 100-year-old company makes for a great industry thought leader.
STRATEGY
Zander Insurance, a fourth-generation family/employee-owned business, is Dave Ramsey’s choice for top quality insurance programs and services. While the company is one of the largest providers of term life insurance in the country, Zander also provides a complete selection of personal and business insurance products to their nationwide client base.
Headquartered in Nashville, Zander tapped REED PR to raise awareness for its fun company culture and extensive product offerings.
ACTIVATION
REED created an editorial calendar for Zander that contained a variety of topics and angles to pitch local, national and trade media outlets. From promoting themed parties in the office to positioning Zander’s CEO as an industry thought leader, REED got creative with ways to showcase how great of a company Zander is to work for.
RESULTS
From first engaging with Zander in 2018 to present day, REED has secured more than 50 earned media placementsresulting in more than 134 million impressions. Media coverage has included interviews, photo features, contributed bylined articles and more.
REED continues to partner with Zander Insurance to secure optimal media coverage and strategize on a variety of communications tactics for its in-house marketing team.