Everyone’s heard the Ferris Bueller quote that goes, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Account manager Hannah, on the other hand, is living it! She fearlessly took on a new job, purchased a new house, brought home a new dog and dove…
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If you find yourself wondering, “How do we target millennials or generation Z?” The answer lies in influencer marketing. Influencer marketing is powerful, especially for marketing products or services. What is an influencer? In the broadest of terms, an influencer is someone who carries influence. In the marketing world, an influencer is typically someone with…
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What is media training? Media training is the process of working with a trained communications professional to improve your interactions with media. You’ll develop your interview skills and learn how to get your organization’s key messages across clearly and with impact. Media training will also help you develop meaningful relationships with reporters and, in the…
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Our winter/spring intern turned account coordinator, Louise, is not here to mess around. She’s a go-getter who looks forward to tackling obstacles, has an insatiable desire to learn new things and embraces change. Join us in welcoming the newest member of our team, and get to know more about Louise below! Name: Louise Paterson Job…
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Every working relationship is unique. Just like one-on-one connections, agency-client relationships differ in communication styles and preferences, work styles, priorities and more. Investing time and resources into improving your agency relationships can yield better results for your business and less stress for team members. Check out our six tips for getting the most out of…
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Boosting business by doing good sounds like a no-brainer, right? In the past few years, businesses have been raising the bar to not only “do good in the world” but to find opportunities to give back to causes that resonate with them. This is best exemplified during the holiday season. The end of the year…
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No one expects to get a call that puts their organization’s future in jeopardy—but things go wrong, incorrect information can go viral and the reputation of your brand can be at risk in a matter of minutes. In these situations, failing to plan is planning to fail. Especially for businesses that face intense scrutiny, things…
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If, by definition, marketing is the practice of sharing a brand’s story with consumers, “internal marketing” seems like a pointless endeavor. Why spend valuable time and resources marketing your company to a group of people who know its operations better than anyone else? While you won’t be sending targeted Facebook ads to your employees, internal…
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Our intern Jordan is originally from The Bahamas, but she traded in Nassau’s beaches for Nashville’s city streets to attend college at Lipscomb University. Now, her perfect day includes hitting up the gym, exploring Nashville by foot and curling up with a good Netflix show. We can’t think of a better way to fall in…
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For the first time in history, as many as five generations are working alongside one another (source). Between them, they’ve experienced wars, major cultural shifts and a massive technological boom. Some workers have grown up knowing only screens, while others spent the majority of their lives without access to cell phones. It should come as…
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