SEO in an Hour a Week: How Small Fixes Can Make a Big Difference

Small business owners are jacks of all trades. They’re marketers, PR specialists, operations managers, HR reps, accountants and more. Epic multitasking skills aside, entrepreneurs often have to make difficult decisions about which tasks to outsource, which to handle themselves and which to let fall by the wayside. SEO, or search engine optimization, is a highly…
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Q&A: Meet Katie Christ, account coordinator

We’ve added another Katie to the team! This Katie started on our team as an intern and we just had to hire her after graduation. Read more about our newest account coordinator below. Name: Katie Christ (soon to be Miller) Job Title: Account coordinator Enneagram Number: Eight (wing nine) Where is home for you?  I…
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Q&A: Meet Katherine Green, senior account manager

Alert the presses, we have a new gal on our team. Katherine Green is a foodie, Taylor Swift superfan and a big traveler. Who’s counting down the days until we can travel like we used to? We sure are. Here’s everything you need to know about the newest member of our crew. Name: Katherine Green…
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The Value of PR: Quantifying Public Relations (Part 1)

Public relations is a qualitative business. We create campaigns and initiatives that change the way people feel to build brand loyalty, increase awareness and ultimately drive sales. But “how people feel” doesn’t always get approved in budget meetings. We need to translate the qualitative into something quantitative – something measurable – to justify the investment…
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To Comment or Not To Comment: How Brands Should Approach Tough Issues

2020 has been a test for small businesses and big companies alike in more ways than one. With a global pandemic and push for social justice reform around the country, many brands are finding themselves at a communications crossroads. How do you know when you’ve said too much or too little? When is the appropriate…
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The U.S. Is Gradually Reopening. Are You Ready?

It is surreal to think what a different world we’re living in compared to just two months ago when many of us were making Spring Break plans, looking forward to March Madness and getting ready for warmer evenings out on the patio with friends and family. Many companies have folded under the pressure and inevitabilities…
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The Importance of a Good Crisis Management Plan – And How to Get Started

You’ve likely spent the past couple of months planning for the new year. You’ve finalized efforts and received necessary budget approvals. You may even be suffering from planning fatigue and just want to implement already! (We get it. We marketers are an antsy bunch.) Here’s the thing, though. While most people are golden on their…
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Your Team—Are They Your Top Priority? They Better Be.

By: Lauren Reed When we think about key stakeholders, groups like investors, consumers, board members, public officials and more may come to mind. One group often overlooked, however, are the employees just down the hall. This powerful group has the potential to either enhance or undermine your business. By definition, public relations is a strategic…
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Instagram changes: Do you like me?

This weekend, Instagram’s CEO Adam Mosseri let us in on some game-changing news that we wanted to share.  Beginning in April 2019, Instagram has been testing hiding like counts from followers in seven different countries. On Friday, Mosseri announced the same rollout would be tested in some parts of the U.S. this week. The goal of this potential…
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Cause marketing: time to win over the consumer

Especially millennials with our “trust issues.” What is cause marketing, you ask? It’s the pair of shoes you bought because the brand guarantees a pair will then be donated to a child in need. It’s the hat you purchased because you liked that the brand advocates for nature conservation. It’s the pink cookie you bought…
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