REED Intern Q&A: Meet Lily Dechen!

REED’s internship program provides robust, hands-on agency experience, and we value the incredible work done by our rock-star interns! Please take a moment to learn about one of our spring interns, Lily! Who inspires you, whether it be personally or professionally? I am inspired by Gina Hatch, my dance instructor growing up. I interacted with…
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Brand Filters: How to tell your story when it’s clearly marketing

Every business has a marketing strategy. Even if you’ve never allocated a budget for marketing or PR, you’ve been marketing your business since day one. Every communication about your services or offerings and each simple conversation with a colleague or lead is a piece of your marketing efforts. The information on your website, Google business…
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Crisis communications: How to prepare and mitigate with REED

According to the Institute for Public Relations, a crisis is a significant threat to business operations that can negatively affect an organization, its stakeholders and an industry if not appropriately handled. A crisis can threaten public safety, financial loss and reputation loss. REED’s crisis management service is designed to protect an organization and its stakeholders…
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REED Intern Q&A: Meet Gracie Hughes!

REED’s internship program provides robust, hands-on agency experience, and we value the incredible work done by our rock-star interns! Please take a moment to learn about one of our spring interns, Gracie! Who inspires you, whether it be personally or professionally? My mother has always been a constant source of inspiration for me! I have…
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How we put company culture first

The real question is, “How do you succeed if you don’t prioritize company culture?” Culture is all about your people—it’s there for them and because of them—and you need your team members to meet your business objectives. In other words, it’s what makes your company’s world go ‘round. A recent study by Quantum Workplace found that 50%…
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Building brand awareness through event activation

Last Fall, our REED team members had the opportunity to work on brand strategy and event management with a new-to-market Mediterranean-inspired dog food brand, REÁL MESA. This launch included a celebration in New York City with Chef and Cofounder José Andrés with a dog-centered pop-up event at Washington Square Park and media appearances on GMA3…
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New York State of Mind – Macey’s Work Away Recap

While keeping regular business hours and not missing a beat with client deliverables, REED team members explore a different part of the world through our Work Away program. This creative team benefit provides not only the flexibility to work anywhere in the world for up to one month but also a stipend to cover expenses….
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Loving Living in London – Louise’s Work Away Recap

While keeping regular business hours and not missing a beat with client deliverables, REED team members explore a different part of the world through our Work Away program. This creative team benefit provides not only the flexibility to work anywhere in the world for up to one month but also a stipend to cover expenses….
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When in Rome – Tayhlor’s Work Away Recap

While keeping regular business hours and not missing a beat with client deliverables, REED team members explore a different part of the world through our Work Away program. This creative team benefit provides not only the flexibility to work anywhere in the world for up to one month but also a stipend to cover expenses….
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