By Katherine Green In the fall of 2022, my colleague Macey and I embarked on the longest flight in the world—19 blissful hours in the air. We were traveling for the biannual Public Relations Global Network (PRGN) conference in Singapore. The conference is a strategic gathering of agency leaders from more than 50 PR firms…
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Category: General
Why We Started REED’s Work Away Program
REED Public Relations Merges with Local Powerhouse F&B Agency
REED PUBLIC RELATIONS MERGES WITH LOCAL POWERHOUSE F&B AGENCY Squeaky Wheel Public Relations to join REED team as of Nov. 1; owner Amanda Virgillito will serve on the REED leadership team as VP NASHVILLE, Tenn. (Oct. 25, 2022) – REED Public Relations (REED) is excited to announce today a merger with Nashville-based Squeaky Wheel Public…
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Q&A: Meet Hannah Sharp, account manager
Everyone’s heard the Ferris Bueller quote that goes, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Account manager Hannah, on the other hand, is living it! She fearlessly took on a new job, purchased a new house, brought home a new dog and dove…
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Why influencer marketing should be part of your budget
If you find yourself wondering, “How do we target millennials or generation Z?” The answer lies in influencer marketing. Influencer marketing is powerful, especially for marketing products or services. What is an influencer? In the broadest of terms, an influencer is someone who carries influence. In the marketing world, an influencer is typically someone with…
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Now is the perfect time to put your team through media training. Here’s why.
What is media training? Media training is the process of working with a trained communications professional to improve your interactions with media. You’ll develop your interview skills and learn how to get your organization’s key messages across clearly and with impact. Media training will also help you develop meaningful relationships with reporters and, in the…
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Q&A: Meet Louise Paterson, account coordinator
Our winter/spring intern turned account coordinator, Louise, is not here to mess around. She’s a go-getter who looks forward to tackling obstacles, has an insatiable desire to learn new things and embraces change. Join us in welcoming the newest member of our team, and get to know more about Louise below! Name: Louise Paterson Job…
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6 Tips to Make the Most of Your Agency Relationships
Every working relationship is unique. Just like one-on-one connections, agency-client relationships differ in communication styles and preferences, work styles, priorities and more. Investing time and resources into improving your agency relationships can yield better results for your business and less stress for team members. Check out our six tips for getting the most out of…
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Connecting Profit with Purpose
Boosting business by doing good sounds like a no-brainer, right? In the past few years, businesses have been raising the bar to not only “do good in the world” but to find opportunities to give back to causes that resonate with them. This is best exemplified during the holiday season. The end of the year…
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Five Reasons to Plan for a Potential Crisis
No one expects to get a call that puts their organization’s future in jeopardy—but things go wrong, incorrect information can go viral and the reputation of your brand can be at risk in a matter of minutes. In these situations, failing to plan is planning to fail. Especially for businesses that face intense scrutiny, things…
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