Grand openings are about making a statement. They should set the tone for your brand, make an impact within your community, build interest in your products and services and garner media coverage. Needless to say, a cookie-cutter ribbon cutting isn’t going to…well, cut it. Check out these 10 tangible ideas for how to plan a…
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Category: News
Q&A: Meet Jessica Holman, account manager
Our newest account manager, Jessica, has an eye for photography and design but a passion for organization and logistics—a winning combination in the world of public relations! We got to know more about the California native’s interests, hobbies and greatest accomplishments. What are some of the most interesting projects you’ve worked on over the years,…
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Harnessing the Untapped Marketing Power of Clubhouse
Clubhouse, the audio-only social media platform, is experiencing rapid growth and making headlines. Still, many marketers have yet to grasp the potential this brand-new platform offers. Clubhouse is an iOS-only app that allows users to listen to, participate in and curate “club rooms” where they can discuss any topic in the world. Discussions are often…
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The Value of PR: Validating a Marketing Budget (Part 2)
At REED, one of our top core values is creating measurable results for our clients. Finding a way to translate the qualitative to the quantitative is not always an easy task when talking about public relations campaigns. In Part 1 of our ‘Value of PR’ series we recently talked about how to put the results of your…
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Digital Marketing Revolution in Senior Living
REED’s Katie Adkisson provides advice to Senior Housing News on how digital marketing can be a game-changer for senior living providers. A successful digital marketing strategy not only helps providers get in front of leads, but also differentiates them from their competitors, according to Katie Adkisson, partner at Nashville, Tennessee-based Reed Public Relations. “It really…
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REED Snags 2020 PR Awards
It’s the end of award season in the PR world and we’re honored to have taken home a few this year. Our team earned three awards of merit and four Parthenon Awards from the Public Relations Society of America as well as a Best Practices Award from the Public Relations Global Network. Congratulations to our…
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‘We Have to get Ahead of This’ Amid Bad Press, Senior Living Providers Must Be Transparent
REED’s Katie Adkisson provides advice to Senior Housing News on how senior living providers should communicate during COVID-19. “Adkisson recommends having a protocol and clear chain of command in place for when media inquiries arise. Providers or their representatives should not be defensive in fielding them, but instead respond with courtesy and patience. It’s also…
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Three Communications Truths During COVID-19 (or in any crisis)
Partner and Co-founder of REED, Katie Adkisson, authors a column on crisis communications in McKnight’s Long Term Care News The nursing home industry has a target on its back right now. The industry as a whole is being harshly criticized in the media, leaving questions not only about its state of preparedness but the quality of…
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Small-Biz, We’re Here For You
It has been gut-wrenching to watch business owners deal with the impact of COVID-19. One thing is evident: small biz, our companies with fewer than 500 employees, is amazing, and our economy needs them. Small biz accounts for 99.7 percent of all businesses in the U.S. and employs nearly HALF of all United States employees…
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Customer loyalty – How to say thank you the right way
By: Lauren Reed It’s November. This is the time of year we all focus on giving thanks. It might be the only month that my gratitude journal gets opened and actually written in every single day. (I’m working on it, OK? Maybe 2020 will be my year for daily gratitude journaling.) This is also the…
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