At REED, one of our top core values is creating measurable results for our clients. Finding a way to translate the qualitative to the quantitative is not always an easy task when talking about public relations campaigns. In Part 1 of our ‘Value of PR’ series we recently talked about how to put the results of your…
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REED’s Katie Adkisson provides advice to Senior Housing News on how digital marketing can be a game-changer for senior living providers. A successful digital marketing strategy not only helps providers get in front of leads, but also differentiates them from their competitors, according to Katie Adkisson, partner at Nashville, Tennessee-based Reed Public Relations. “It really…
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It’s the end of award season in the PR world and we’re honored to have taken home a few this year. Our team earned three awards of merit and four Parthenon Awards from the Public Relations Society of America as well as a Best Practices Award from the Public Relations Global Network. Congratulations to our…
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REED’s Katie Adkisson provides advice to Senior Housing News on how senior living providers should communicate during COVID-19. “Adkisson recommends having a protocol and clear chain of command in place for when media inquiries arise. Providers or their representatives should not be defensive in fielding them, but instead respond with courtesy and patience. It’s also…
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Partner and Co-founder of REED, Katie Adkisson, authors a column on crisis communications in McKnight’s Long Term Care News The nursing home industry has a target on its back right now. The industry as a whole is being harshly criticized in the media, leaving questions not only about its state of preparedness but the quality of…
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It has been gut-wrenching to watch business owners deal with the impact of COVID-19. One thing is evident: small biz, our companies with fewer than 500 employees, is amazing, and our economy needs them. Small biz accounts for 99.7 percent of all businesses in the U.S. and employs nearly HALF of all United States employees…
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By: Lauren Reed It’s November. This is the time of year we all focus on giving thanks. It might be the only month that my gratitude journal gets opened and actually written in every single day. (I’m working on it, OK? Maybe 2020 will be my year for daily gratitude journaling.) This is also the…
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