Faces of PRGN Series – Lauren Reed Williams

As a member of the Public Relations Global Network (PRGN), I find our partnerships with other agencies from around the world to be invaluable. When I was asked to provide insight on the market in Nashville for a Faces and Markets of PRGN feature, it was an easy yes. I believe that to be great…
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Crisis communications: How to prepare and mitigate with REED

According to the Institute for Public Relations, a crisis is a significant threat to business operations that can negatively affect an organization, its stakeholders and an industry if not appropriately handled. A crisis can threaten public safety, financial loss and reputation loss. REED’s crisis management service is designed to protect an organization and its stakeholders…
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Building brand awareness through event activation

Last Fall, our REED team members had the opportunity to work on brand strategy and event management with a new-to-market Mediterranean-inspired dog food brand, REÁL MESA. This launch included a celebration in New York City with Chef and Cofounder José Andrés with a dog-centered pop-up event at Washington Square Park and media appearances on GMA3…
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Are you ready to Be The Good?

Passionate about making a global impact, REED supports this desire in others by sending several individuals on service trips each year – across the globe and in our backyard. Are you planning to embark on a service trip* of your own this year? Good news! We’re looking to continue supporting world-changers by funding crucial service…
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Influencer Relations: The Art of Creating Invaluable Partnerships

Content creator and influencer campaigns have become an integral component of PR and marketing plans for brands. While traditional earned media strategies prioritize digital and print media efforts, content creators have provided an additional highly effective avenue for organic branding opportunities. By working influencer partnerships into PR plans, brands receive a measurable, real-time glimpse into…
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REED Celebrates 2023 Parthenon Award Honors

The REED team had the recent privilege of attending the PRSA Nashville Chapter’s 2023 Parthenon Awards at beautiful GEODIS Park in our own neighborhood, Wedgewood-Houston.  During a wonderful evening of celebration and camaraderie with our local public relations colleagues, we walked away with four major wins for communications efforts executed for clients in the past…
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Why We Started REED’s Work Away Program

By Katherine Green In the fall of 2022, my colleague Macey and I embarked on the longest flight in the world—19 blissful hours in the air. We were traveling for the biannual Public Relations Global Network (PRGN) conference in Singapore. The conference is a strategic gathering of agency leaders from more than 50 PR firms…
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Class of 2023 PRNEWS Top Women: Macey Binner

We’re pleased to share that our own Macey Binner is named to the class of 2023 PRNEWS Top Women in the Rising Star category. “The PRNEWS team feels immense pride in showcasing this year’s honorees: the highly influential women who show impeccable talent in all aspects of their career, make an impact on others around…
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REED PUBLIC RELATIONS: PRGN’S NASHVILLE FIRM

We’re proud to be the only Tennessee agency member of the Public Relations Global Network (PRGN), an international network of nearly 60 firms. Members since 2015, this allows us to tap into resources across the world to develop compelling, boundary-pushing work for our clients. From media relations, crisis communications, influencer campaigns, content creation, product and…
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Why You’ll Never Catch Us Posting Cookie-Cutter Content

Social media is one of the fastest evolving tools in the PR industry; with algorithms, content trends and new platforms arising each day, it often becomes difficult for brands to navigate the social media landscape. At REED, our message strategy is simple: provide value or don’t post. We are great advocates for the belief that…
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