The Nashville chapter of Public Relations Society of America (PRSA) gave us a moment we won’t forget: Our team earned the first-ever “Best Boutique Agency” honor at the 2025 Parthenon Awards! This award means a lot to our 14-person crew, who put care into each project, every client and all our work together. How We…
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The most wonderful time of the year is here, and you know what that means—holiday gift guides! Whether you’re in a pinch, looking for something unique, or searching for the perfect gift for the foodie, fitness enthusiast, or spirits lover in your life, we’ve got you covered. This year, our curated selection of giftables is…
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We are incredibly proud to announce that REED is a 2024 Bell Seal for Workplace Mental Health recipient by Mental Health America, the leading national nonprofit committed to mental health, well-being and illness prevention awareness. To become a Bell Seal recipient, we completed a comprehensive 58-criteria application of workplace policies and practices that influence worker mental…
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Macey Cleary Binner, longtime REED employee and business development lead, has been promoted from vice president to the newly created role of president. This promotion recognizes Macey’s acumen in client relationships and strategy, agency team leadership and business development. Collaborating closely with CEO Lauren Reed Williams and the leadership team, Macey will guide all aspects…
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As a member of the Public Relations Global Network (PRGN), I find our partnerships with other agencies from around the world to be invaluable. When I was asked to provide insight on the market in Nashville for a Faces and Markets of PRGN feature, it was an easy yes. I believe that to be great…
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According to the Institute for Public Relations, a crisis is a significant threat to business operations that can negatively affect an organization, its stakeholders and an industry if not appropriately handled. A crisis can threaten public safety, financial loss and reputation loss. REED’s crisis management service is designed to protect an organization and its stakeholders…
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Last Fall, our REED team members had the opportunity to work on brand strategy and event management with a new-to-market Mediterranean-inspired dog food brand, REÁL MESA. This launch included a celebration in New York City with Chef and Cofounder José Andrés with a dog-centered pop-up event at Washington Square Park and media appearances on GMA3…
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Passionate about making a global impact, REED supports this desire in others by sending several individuals on service trips each year – across the globe and in our backyard. Are you planning to embark on a service trip* of your own this year? Good news! We’re looking to continue supporting world-changers by funding crucial service…
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Content creator and influencer campaigns have become an integral component of PR and marketing plans for brands. While traditional earned media strategies prioritize digital and print media efforts, content creators have provided an additional highly effective avenue for organic branding opportunities. By working influencer partnerships into PR plans, brands receive a measurable, real-time glimpse into…
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The REED team had the recent privilege of attending the PRSA Nashville Chapter’s 2023 Parthenon Awards at beautiful GEODIS Park in our own neighborhood, Wedgewood-Houston. During a wonderful evening of celebration and camaraderie with our local public relations colleagues, we walked away with four major wins for communications efforts executed for clients in the past…
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